Health Breads Are Changing The Face Of Meals In Urban India

With around 1.5 kg to 1.75 kg being consumed per capita in various zones in the country, availability of an extensive variety in bread categories is changing the appearance of everyday meals in India.

- Amrinder Singh

With 32 percent consumption, Southern India ranks first in the list of the largest bread consumer base in India, closely followed by northern states with 27 percent. Whereas, western states and eastern states have a moderate bread consumption pattern of 23 percent and 18 percent come lower in the list. However, the pattern of consumption is changing positively and is quite evident. India’s bread market stood at $640.73 million in 2017, and it is estimated to grow at a CAGR of over 10.70 percent, in value terms, during 2018-2023, to reach $1024.54 million by 2023.

Changing Lifestyles Driving Bread Preferences

Spiced up vegetable curry and deep fried poori has lost popularity amongst the urban population and that reflects in their meals. A traditional English breakfast consisting of scrambled eggs with buttered toast or bread with a choice of spreads like jam or peanut butter has become an integral part of many urban household’s morning rituals. Sandwich, toast, burger, French toast, garlic bread and many more such variants of bread recipes that are becoming popular among “parantha & poori” loving population.