HFSS - The Misapprehended!
Food Marketing & Technology - India|FMT May 2018

As per a WHO document titled ‘Marketing of Foods High in Fat, Salt and Sugar to Children – Update 2012-2013’, foods that are high in fat, salt and sugar are commonly termed as HFSS Foods.

Shashank Joshi
HFSS - The Misapprehended!

Sugar: Sugar is empty calories with no beneficial effect and there is no safe level of its intake. High use of sugar, particularly fructose, is harmful. Studies have established a direct relationship between sugar intake and the problems of obesity, diabetes and metabolic syndrome.

Salt: Salt is added as a preservative and to enhance the taste of food. High salt content in diet is strongly associated with high blood pressure and related cardiovascular diseases. Evidence suggests that high salt intake increases the mass of the left ventricle, as well as stiffens and narrows arteries, including coronary and renal arteries. It increases the probability of stroke, severity of cardiac failure and tendency for platelets to aggregate. As per WHO, cutting down on dietary salt intake to a recommended 5 g per day has a major impact on reducing blood pressure and the incidence of cardiovascular diseases.

Saturated Fatty Acid (SFA): SFAs are widely used in packaged foods, including cookies, crackers, and snack chips. When consumed in excess of the recommended limit (less than 10 percent of total calorie intake), SFAs are known to clog arteries and increase the risk of heart attacks and strokes.

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