Fat And Oils: Targeting The Positive Nutrition Trend
Food Marketing & Technology - India|August 2021
Consumers are taking a proactive approach to health maintenance and are actively looking to improve their diets. Whilst doing this, they are taking a broader approach to what constitutes healthy eating and drinking. Indeed, focus is no longer associated just on avoidance and moderation but instead, ensuring that they have ingredients in their diets that offer a health boost beyond basic nutrition. This is something that the fats and oils industry needs to respond to, educating consumers about how “good” fats are something that can help address issues such as heart health and immunity

Over the last twelve months, consumers have become more conscious about their health. For instance, in 2020 a total of 57% of consumers said that they deemed themselves vulnerable to disease and illness – compared to 38% who said this a year before. At the same time, satisfaction with immune health declined from 54% to 49% over the same period. This is due to the impact of the pandemic. Originally, concerns about the virus was about vulnerability to it, especially when less was known about how deadly it was. However over the last twelve months, consumers have had chance to re-evaluate and have taken a broader approach to health, recognizing that even if they were not necessarily vulnerable to problems arising from COVID-19, they were at risk of other long-term health problems. This is due to consumers recognizing that their dietary habits are not as healthy as they could be. As such, they are wanting to take a proactive approach to health maintenance – with 76% saying that they plan to eat and drink more healthily over the last twelve months.

Continue reading your story on the app

Continue reading your story in the magazine

MORE STORIES FROM FOOD MARKETING & TECHNOLOGY - INDIAView All

Packaging And Technology With Sustainability Is The Way Forward

Packaging is the art, science and technology of wrapping, protecting and showcasing products for consumer-centric, commercially viable manufacturing, distribution, storage, movement, sale and use with ease for ultimate satisfaction and delight to the consumer.

5 mins read
Food Marketing & Technology - India
November 2021

Plant-Based Meat- An Emerging Market

What is plant-based meat? Plant-based meats are meat-like products that are expected to have the same taste, texture, and experience as that of animal meat and made from plant based ingredients. So basically, plant-based meats replicate real meat, except for the fact it does not use animal meat. They are also called mock meats, meatless foods, meat analogues and faux meat.

9 mins read
Food Marketing & Technology - India
November 2021

The Bioautomated Algae Plantation

Amid extensive media coverage in 2018, one of the largest and first closed, year-round microalgae cultivation facilities in the world was officially opened in Bruck an der Leitha in Lower Austria. The photobioreactor system developed by Austrian-based ecoduna, which consists of 43,000 6-meter high glass tubes, is designed to produce roughly 100 tons of ultrapure algae powder annually. With its high concentrations of high grade vegan omega 3 and omega 6 fatty acids, natural color substances and micronutrients, plus essential amino acids, microalgae is considered a highly-sustainable and resource-efficient raw material of the future, particularly for the food industry. One of the key issues during research and development was the creation of an industrial-scale production infrastructure, which required an automated system for controlling the biological growth process. Over the course of the project, Endress+Hauser proved to be a highly-engaged, persistent partner. At that time still a startup, ecoduna was supported from the very beginning by the measurement technology specialist with both high-quality sensor technology and comprehensive expertise in the area of pH value and optical density (OD) measurements, two relevant pieces of the patented green technology puzzle.

6 mins read
Food Marketing & Technology - India
November 2021

Now Vegetarian has Many Snacking Options

Ashok Bansal, Co-founder and CEO Kancha Cheena Foods Pvt Ltd in conversation with Food Marketing and Technology Magazine, India discusses the snacks market for vegetarians. Founded by great minds the company has a foundation for lofty growth.

3 mins read
Food Marketing & Technology - India
November 2021

Bostik

In conversation with Vikas Kulkarni, Managing Director, Bostik India, Food Marketing and Technology Magazine asked him questions regarding Bostik’s adhesive solutions and his learnings from the Covid-19 disruption. He talked about excellent foodgrade products and their applications.

4 mins read
Food Marketing & Technology - India
November 2021

Adulteration of Sweets, Milk and Milk Products in Festive Season

The festive season comes along with a wide array of sweets and its mélange of flavors which brings delight and sweeten up the festive vibes but what if this joy is wrapped with apprehension of adulteration with harmful additives which can gradually deteriorate the health of consumers.

4 mins read
Food Marketing & Technology - India
November 2021

Mintel Launched Food and Drink Landscape APAC 2021 Report

Mintel, the experts in what consumers want and why, has today launched Asia Pacific: The Food and Drink Landscape 2021, featuring the latest market research, product innovation insights, and consumer trends from across the region.

2 mins read
Food Marketing & Technology - India
November 2021

Chickpea Protein Beats Eggs in Mayo

ChickP’s 90% protein isolate demonstrates compelling “aquafaba” effect.

3 mins read
Food Marketing & Technology - India
November 2021

Three Preferences on Sweet Taste Perception now Decoded

One of the fastest growing demands relates to better-for-you food and drink products with a natural and balanced level of sweetness. Symrise has done a deep dive into consumption behaviors and focused on revealing the diversity of sensorial preferences. It has conducted studies to guide the development of new taste solutions that meet the latest consumer taste preferences. The resulting solutions balance the taste of a reduced sugar level from cookies to cocktails while keeping a maximum level of indulgence in different ways, for different consumers.

4 mins read
Food Marketing & Technology - India
November 2021

Unique Opportunity to OWN a Cashew Processing Facility in the Special Economic Zone of Benin

Benin is a promising investment destination for all kind of manufacturing enabled by a business-friendly policy framework and competitive infrastructure. Extending over 670 km from the Niger River to the Gulf of Guinea, Benin enjoys a particularly advantageous geostrategic position in West Africa.

2 mins read
Food Marketing & Technology - India
November 2021
RELATED STORIES

The Shark and The Shrimpers

After the BP oil spill, a well-known lawyer helped land a $2 billion settlement for gulf coast seafood-industry workers, including 42,000 vietnamese fishermen. Only one problem: they did'nt exist.

10+ mins read
The Atlantic
May 2020

Govt sets up committee for stable gas price for power units: Oil Secy

India has 24,900 megawatts of gas-based power capacity

2 mins read
Millennium Post Delhi
November 26, 2021

तेल बीजों की आत्मनिर्भरता के लिए सरसों की खेती

गेहूँ के मुकाबले सरसों एवं दालों की खेती पर खर्च भी कम आता है और दालें हवा बीच की नाईट्रोजन भी मिट्टी में फिक्स करती हैं। इसके साथ ही सरसों का तेल निकलवा कर एवं दालों की सफाई/दलायी करवा कर भी अधिक आमदनी प्रात की जा सकती है जो आमदनी के इस मामूली अंतर को पूरा कर सकती है।

1 min read
Modern Kheti - Hindi
1st October 2021

The Dynamics Driving US Inflation

US-driven global price increases may not be transitory thanks to the dynamics of oil supply.

4 mins read
Finweek English
24 September 2021

कोई नहीं करेगा उम्र की चुगली

ताउम्र चमकती त्वचा की चाहत हम सबको होती है। पर, उम्र बढ़ने के साथ चेहरे पर तरह-तरह के निशान नजर आने ही लगते हैं। क्या करें कि ऐसा नहीं हो या फिर देर से हो, बता रही हैं चयनिका निगम

1 min read
Anokhi
September 18, 2021

तिलहन उत्पादन में आत्मनिर्भर भारत

विश्व व्यापार संगठन के सदस्य देशों ने विभिन्न कृषिगत मुद्दों के संदर्भ में भारत पर सवाल उठाया, जिसमें दालों के आयात पर निरंतर प्रतिबंध, गेहूं का भंडारण, अल्पकालिक फसल ऋण, निर्यात सब्सिडी या विभिन्न फसलों के लिये न्यूनतम समर्थन मूल्य आदि शामिल हैं। हालांकि नवीनतम मुद्दा घरेलू तिलहन उत्पादन बढ़ाने की भारत की महत्वाकांक्षी योजना को लेकर सामने आया है। हाल के निर्देशों के अनुसार, सरकार ने वनस्पति तेल (ताड़, सोयाबीन एवं सूरजमुखी के तेल) के आयात पर निर्भरता कम करने के लिये लगभग 10 बिलियन डॉलर का निवेश करने की योजना बनाई है।

1 min read
Modern Kheti - Hindi
1st August 2021

दूर होगी ओपन पोर्स की परेशानी

बारिश के मौसम में ओपन पोर्स की दिक्कत सबसे ज्यादा होती हैं। ऐसे में खास ऑइल और टाइटनिंग फेस पैक इस्तेमाल करें। जानिए ब्यूटी एक्सपर्ट ब्लॉसम कोचर की खास सलाह-

1 min read
Vanitha Hindi
August 2021

किसानों को प्रति एकड़ 4 हजार रु.की मिलेगी सहायता

दलहन तिलहनी फसलों का उत्पादन बढ़ाने पर सरकार का जोर

1 min read
Haribhoomi Delhi
June 28, 2021

Sclerotinia's Danger To Oilseed Production

In South Africa, Sclerotinia sclerotiorum is a particular threat to oilseed crops such as sunflower and soya bean. Annelie Coleman spoke to Dr Miekie Human, research and policy officer at Grain SA, and Dr Lisa Rothmann of the University of the Free State’s Department of Plant Sciences: Plant Pathology Division, about this fungal disease.

5 mins read
Farmer's Weekly
June 11, 2021

Paras Spices Pvt. Ltd.: Spicing up with innovation

The FMCG Industry is expected to grow more in the domestic as well as in International markets. People are moving more towards e-commerce platforms and adapting new ways of technology for consumer durable products. So increase in technology adoption is expected to rise exponentially in the coming years,” – Paras Budhiraja, Director Paras Spices Pvt. Ltd.

2 mins read
Progressive Grocer
December 2020