Proteins are a vital component of a healthy diet. We have been taught from childhood that protein makes us “big and strong”.
But when people are asked about the source, from where they get their protein, most of them say from eggs, meat, steak, etc. But in reality, protein is found in a wide variety of foods and beverages such as meat, dairy, egg, plants, nuts; seeds, legumes; etc.
Proteins have an important place in the consumer’s mind and they are well aware of the significance of protein in their daily diet. Proteins tend to merge with almost every new trend that is taking place in the food and beverage industry and therefore, the food formulators and the multinational food and beverage companies are adding protein to diversify their product portfolio in order to meet the consumer’s demands.
The success story of protein continues with the increased number of consumers beginning to understand its overall benefits and finding more ways to incorporate protein into their daily menus. But they are not just looking to add any protein; in fact, the growing appeal is largely towards the high-quality protein. The researches based on the proteins revealed that the quality of protein has more impact on the amount needed to retain important nutrients rather than the quantity of the protein. High-quality protein sources ensure consumers that they are receiving the right nutrition to coincide with their health and wellness goals.
Esta historia es de la edición April 2019 de Food Marketing & Technology - India.
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Esta historia es de la edición April 2019 de Food Marketing & Technology - India.
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