Convenient Packaging - An Approach Towards Making Life Wee Bit Easier!
Food Marketing & Technology - India|January 2021
Isn’t packaging a basic requirement in the landscape of the food industry, yet it isn’t trivial.
Kajal Khare* and Kalyani Gawhale**

It is an important aspect of product marketing, transporting and handling. Today with the growing consumer awareness and changing lifestyle the packaging systems have evolved to provide consumers with more and more convenient experiences. Packaging serves as a distinction among different brands providing a similar range of products. Colour, shape, size, font style, graphics all of it contribute towards consumer preferences.

ADVANTAGES OF CONVENIENT PACKAGING

Openability and resealability- The requirement of ease of opening and resealability frequently goes hand in hand. Packets which provide a reseal option gives the consumer the option of choosing the eating quantity and safe storage without the compulsion of finishing up the entire product in a single go because of destruction of packaging otherwise.

Functionality- The efficiency of the packaging system increases if it provides some sort of functionality which makes life of a consumer easy. It can be anything ranging from a ketchup holder in a box of fries to a package which can be microwaved or heated along with the package, without the need for transfer of contents.

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