An 86% hike is analyzed in the consumption of biscuits and cookies consumed at least once a week. During the lockdown, the consumption rate has been on an all-time hike without any dip in the curve. This has proven to be a relief for the bakery industry. Post-pandemic demand for bakery products consumed did not diminish as manufacturers continued to witness a significant rise in demand.
The study conducted by Mintel’s suggest that over four in ten people consume seven or more varieties of biscuits or cookies products. This includes choices preferred by the younger generation who tend to consume varieties. The potential exists only when manufacturers in the industry track down the economic effect caused by external changes.
Marie biscuit, one of the largest producers of biscuits, is consumed by a large number of the Indian population. During the COVID-19 situation, many people have switched to making a healthy choice, even in biscuits. Healthy biscuits are said to have over 50% market penetration. Consumers in metropolitan cities are more inclined to choose healthy alternatives. It is often assumed that healthy is not tasty. Hence, the idea of healthy can be tasty can help break unseen barriers in the bakery industry. People are now more inclined towards choosing healthy biscuits alternatives over ordinary ones, yet a healthy and tasty alternative, as a combo, is preferred over any other option, if found with multiple-choice options.
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stonefield In collaboration with EXTER B.V., The Netherlands
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Casein Protein Powder
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Traditionally a time for bonnets, bunnies and a surfeit of chocolate, Easter is increasingly taking on a new vibe, and apparently even more so since the lifting of Covid19 restrictions. Easter crackers, Easter wreaths, and Easter trees are now crucial components in the commercialisation of the Christian festival, with the bank holiday now beginning to look a lot like Christmas.
Getting Over Crisis
The sudden lockdowns during the pandemic, resulting in closure of operations and lack of revenue have affected many bakery business owners into dire situations. Some of them have been forced to take hasty decisions which have had long term impact on their business. It has to be realized that recovery from the current pandemic situation is going to be slow and painful. Tough times, prevalent at the moment, demand the bakers to look beyond regular situations and deal with difficult questions that need to be answered, to thrive. For survival and navigating through the crisis successfully bakers will need to understand the present situation and the impact the pandemic will have on their future business. They have to plan to tackle the situation as time progresses. Ashok Malkani tries to gauge the effects of the and how the bakers have to plan to deal with the problems as and when they arise.
Maintaining Bakery Business in Pandemic
Bakery industry is the largest segment of the food processing sector in India. There are over 2,000 bakeries in the organized and semi organized subdivision of the industry producing about 1.3 million tones of the bakery products and another 1,000,000 small scale bakeries producing 1.7 million tones. COVID 19 affected the working of this industry, also, adversely. Though bakery products were not as badly affected as food items in the F&B sector, the industry has to adopt measures to ensure that its production and distribution attain high standards of hygiene in order to retain its status in the food processing industry. Ashok Malkani takes a look at how the industry can maintain hygiene in the production line-up (including personal hygiene), distribution and retail segments.
Packed to Perfection
The pandemic has made the people more aware of consuming healthy food products, which are untouched by hand. Health is high up on the priority list and there is thus a leaning towards baked food, which is considered to be more nutrient. The bakery industry is thus seeing an increasing demand for its products. However, since the consumers are also insisting on products untouched by hand, packaging is assuming an increasing role in bakery products. Bread, biscuits and other products which are mechanically packaged are being preferred. There is thus an increasing demand for packaging material in the industry and the demand for this is expected to continue. Ashok Malkani examines the market for packaging bakery products and also other types of material that are needed by the industry.
Beverage Trends in India
IN A CROWDED BEVERAGE SPACE IN INDIA, ALL SEGMENTS – FROM THE TRADITIONAL CARBONATED SOFT DRINKS AND JUICES TO THE NEWLY EMERGENT CATEGORIES OF FLAVOURED WATER AND FLAVOURED MILK PRODUCTS – ARE COMPETING TO MEET CONSUMERS’ HYDRATION AND THIRST QUENCHING NEEDS.
Beverage segments are growing at a healthy clip of 20–25%
THE MARKET FOR BEVERAGES IS GETTING MORE SEGMENTED AND NICHE THAN EVER BEFORE. AND WITH MORE AND MORE INDIANS OPEN TO THE IDEA OF TRYING OUT NEWER AND DIFFERENT FLAVOURS, IT IS A GOOD TIME FOR BEVERAGE COMPANIES TO LAUNCH NEW DIFFERENTIATED PRODUCTS, FLAVOURS AND VARIANTS.
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Mintel: 41% of young Indian beer drinkers are willing to switch to Low or No Alcohol Beer
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Breakfast Foods for the Indian Consumer in 2020
THE KEY IS TO ALIGN WITH CONSUMERS’ EVOLVING VIEW OF WHAT MAKES A HEALTHY BREAKFAST, AND THE POSTCOVID-19 NEED FOR EASY MEALS AT HOME…