Changing Trends: Gluten-free, Vegan And Keto
Food Marketing & Technology - India|April 2018

Changing Trends: Gluten-free, Vegan And Keto

Ruchira Hoon
Changing Trends: Gluten-free, Vegan And Keto

The pundits have spoken; there’s a shift happening in the world of food and it’s all towards eating things more consciously. Perhaps, that is why you hear words such as ‘local’ and ’sustainable’ in the same breath as ‘gluten-free’ and ‘vegan’, and most recently ‘keto’.

The question really is, why are we hearing these words so often and what are people thinking when they ask for such things? All three - gluten-free, vegan and keto - relate to dietary restrictions in your everyday meal which help you deal with different kinds of medical issues and cope with the changing DNA of food.

Gluten-Free Diet:

For most people, being gluten intolerant is pretty normal. Gluten is a mixture of proteins found in wheat, barley and rye which several people find hard to digest. Thanks to genetically modified (GM) crops, people are finding it harder and harder to tolerate gluten and are, thus, looking for alternatives. This is why today, you will find several versions of gluten-free flours flooding the market and millets making a resurgence as well.

A lot of people believe that adopting a gluten-free lifestyle means giving up things such as bread, cakes, cookies and rotis. None of this is true. In fact, adopting a gluten-free lifestyle allows you to explore options such as quinoa, amaranth, fox tail, buckwheat and maize. All of these ingredients can be used to bake some amazing delicacies.

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