CORNITOS

In an interaction with Vikram Agarwal, Managing Director, Cornitos Food Marketing and Technology Magazine, India tried to find out his success mantra of running a different snacks busness successfully. Nachos was not readily available when he launched it in India. A glimpse of his journey and his future plans is in this excerpt.

1 YOU BEING FROM A BUSINESS FAMILY HOW MUCH DID IT HELP YOU TO ALIGN YOURSELF TO ‘THINK BUSINESSES FROM THE DAY YOU JOINED BUSINESS?

As you correctly revealed, I was raised in an entrepreneurial family. That more or less innately encourages you to grow up to be one. Before starting a nachos brand, I worked in my family business, Global Capacitors, founded by my father, that manufactures and exports film capacitors. Working alongside him truly helped me understand his perseverance, dedication, and success that inspired me to venture into the snack industry. My work ethics and business understanding, both are a gift from my father to me. I feel absolutely blessed to have had the privilege to work beside him and to start the brand with a passion for the food business.

2 HOW DID YOU COME UP WITH THE BRAND CORNITOS? COULD YOU ELABORATE ON THE THOUGHT PROCESS BEHIND IT?