1 YOU BEING FROM A BUSINESS FAMILY HOW MUCH DID IT HELP YOU TO ALIGN YOURSELF TO ‘THINK BUSINESSES FROM THE DAY YOU JOINED BUSINESS?
As you correctly revealed, I was raised in an entrepreneurial family. That more or less innately encourages you to grow up to be one. Before starting a nachos brand, I worked in my family business, Global Capacitors, founded by my father, that manufactures and exports film capacitors. Working alongside him truly helped me understand his perseverance, dedication, and success that inspired me to venture into the snack industry. My work ethics and business understanding, both are a gift from my father to me. I feel absolutely blessed to have had the privilege to work beside him and to start the brand with a passion for the food business.
2 HOW DID YOU COME UP WITH THE BRAND CORNITOS? COULD YOU ELABORATE ON THE THOUGHT PROCESS BEHIND IT?
On a regular business trip to the US, not knowing that it would change my life forever. During the trip, I stumbled upon this Mexican snack called tortilla chips or nachos. I instantly fell in love with the crispy tortilla chips and decided to launch a nachos brand that offered Mexican flavors with an Indian twist. In India, traditional namkeen still ruled people’s taste buds. I studied the Indian snack market and found a gap between the ubiquitous Indian namkeen and western potato chips. I believed this gap could be filled by tortilla chips. Of course, I faced several hiccups during the early years of Cornitos. The challenges we faced were choosing the correct variety of corn kernels, then setting up a production unit that met international standards, after that distribution network, and lastly gaining customer approval and acceptance. Nachos were not an established snack category when Cornitos first launched. After a few years of struggle, Cornitos grew into India’s biggest nachos brand by market share.
3 YOU VENTURED INTO THE PROCESSED FOOD BUSINESS WHICH IS VERY DIFFERENT FROM WHAT YOUR FATHER HAD BEEN DOING. WAS IT A CONSCIOUS DECISION TO DIVERSIFY OR DID THE FOOD BUSINESS ATTRACT YOU?
The dynamics of the food business were constantly evolving. It had become highly diversified . You could call it both a conscious decision to diversify and also me being charmed by the industry, both given my thorough research before diving into it completely. My father has always taught me to be my own person but, in this day and age, it can take a lot to stand out in the crowd by doing what you love. There are so many things that you need to factor in that it can quickly become overwhelming. I was able to take this leap and believe in myself, wholly due to the constant support of my father.
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