Better Quality of Life through Better Packaging for More People
Food Marketing & Technology - India|April 2021
An Insider View of Chakravarthi AVPS, Global Ambassador World Packaging Organisation for FOOD MARKETING & TECHNOLOGY Magazine, India

The vision statement of World Packaging Organisation is Founded 1968 in Tokyo by visionary leaders from the global packaging community, the apex body of packaging: The World Packaging Organisation

“ Better quality of life through better packaging for more people „

• Encourage the development of packaging technology, science, access, and engineering;

• Contribute to the development of international trade; and

• Stimulate education and training in packaging.

Our primary activities are to promote education through meetings, special activities, and publications, and sponsor an international packaging design awards program, the WorldStar the highest packaging excellence award, and further to facilitate contact and exchange among the various national institutes of packaging.

We are aware a significant percentage of food never meets its purpose, that of nourishing the hungry and the usual thought is that food and its packaging material ought to be safe, and the concern is safe delivery and preparation of the packed food for the consumer.

Protecting any product that is packed is the primary function of any packaging. Ensuring that product safety at all stages from the source of production until it reaches customer is the prime objective and packaging contributes to this throughout the supply chain gamut. Good packaging contributes to providing safe and hygienic food around the world

Globally one-third of all food is either wasted or lost. Truth is that by reducing food waste we can solve global food needs for decades to come. The growing world population needs sufficient food and today around 840 million people are still starving. To curb this issue we need to increase food production significantly which means we require more farmland, more water consumption, more animal feed, and more fertilizers and all this will have adverse effects on the environment.

One cannot deny the fact that in reality by arresting or minimizing food loss and waste considerably, we can limit the scope of additional resource requirements

Continue reading your story on the app

Continue reading your story in the magazine

MORE STORIES FROM FOOD MARKETING & TECHNOLOGY - INDIAView All

The Indian Dairy Industry – Millennia Old Lessons in Processing

Isotope analysis of pottery shards in the Indus Valley Civilization (IVC) site of Kotada Bhadli, showed evidence of dairy fats and proteins.

3 mins read
Food Marketing & Technology - India
May 2021

Ninjacart Connects Farmers with Consumers Happy Farmers! Happy Consumers

Ninjacart is Bengaluru based and India’s largest B2B fresh produce supply chain company. We had an interaction with Thirukumaran Nagarajan, Co-founder and CEO of Ninjacart. He talks about the rough and tumble of an entrepreneur’s journey and finally switching to B2B from B2C business model.

10 mins read
Food Marketing & Technology - India
May 2021

Robotics: 25 Years of Reliable Palletizing Technology

Robotics: 25 Years of Reliable Palletizing Technology • Expert team develops smart and powerful robots • Systems optimally designed for many different tasks • KHS to introduce more standardized systems and virtual commissioning in the future

6 mins read
Food Marketing & Technology - India
May 2021

The Plant-Based Boom - A New HighCapacity Manufacturing Solution to Keep up with Consumer Demand

The global food industry is facing the enormous challenge of feeding a population of 10 billion people, a number we are expected to reach by 2050.

6 mins read
Food Marketing & Technology - India
May 2021

Physical Hazard Management A Must for Food Manufacturers

The biggest reason for buying packaged food by any consumer is ‘to have safe experience ‘ and if there happens to be anything which is not expected in the pack, there will be increase in the risk of consumer dissatisfaction, regulatory risk and at the end it may damage the Brand Image.

5 mins read
Food Marketing & Technology - India
May 2021

Making Food Processing Quality More Reliable with Vision AI

AI (Artificial Intelligence) makes quality inspections via image processing not only better, but also easier, faster and more efficient to implement. Data Spree from Berlin shows us how.

3 mins read
Food Marketing & Technology - India
May 2021

Carcass Evaluation and Grading: Step Forward to Ensure Meat Quality

INTRODUCTION The part of the food animal body that remains after commercial dressing procedures is popularly called carcass.

10+ mins read
Food Marketing & Technology - India
May 2021

Flavor, Color, & Texture Trends In 2021

When it comes to choosing which food and beverage products consumers like, there are 3 key aspects which lead to trying products and continuously buying those brands. Flavor, color, and texture are 3 major areas in why consumers continue to purchase a brand of choice. So how influential are these 3 aspects and what are consumers seeking in 2021

4 mins read
Food Marketing & Technology - India
May 2021

Covid-19 Intensifies Consumers' Interest In Well-Being And Eco-Friendly Products

Healthy ingredients and label transparency are more important to consumers than ever before following the COVID-19 pandemic, concludes a new global survey commissioned by the market research company FMCG Gurus on behalf of BENEO.

3 mins read
Food Marketing & Technology - India
May 2021

HL Agro Assesses the Indian Sesame Market Growth, Share & Trade Prospects in 2021

Sesame seed is preferred world over for its taste, aroma, colour, crunchiness, and nutrients. Considered as one of the wonder foods of nature, sesame hosts an incredible array of nutrients including 50% fat, 23% carbohydrates, 18% protein and 12% dietary fibre. Increasingly, sesame seed usage has spread beyond bread and confectionary to a variety of food preparations as an important food ingredient.

5 mins read
Food Marketing & Technology - India
April 2021