Chull, Let Us Party
Food & Beverage Business Review|June - July 2018

One of the many widespread disturbing realties of post-modern India is its medieval cultural baggage of repressed sexuality that is also one of the characteristics of the inherent feudalistic traits of our society.

Swarnendu Biswas
Chull, Let Us Party

In fact, it would be safe to assume that one of the several factors behind rampant crimes against women in India is the widespread repressed sexuality among Indian males, which many a time meanders into frightening perversions.

So it was refreshing to see a restobar in Gurgaon displaying the uncommon boldness to have a theme which promotes doing away with the social taboos associated with sex in our society of double standards. The name of the restaurant is also uncommon and interesting; it is Chull; a lingo associated with Delhi slang. It is located in the happening Sector 29 of Gurgaon.

A Much Needed

Space According to Shubham Gupta, the MD of Hitch Fish Hospitality Services Pvt. Ltd., the company which owns and runs Chull, “Our outlet aspires to create a destination where guests can engage in conversation around concepts considered taboo by the society, sans judgmental looks and stares. Chull is a trendsetter among the current crop of restaurants mushrooming in Delhi-NCR.”

“Chull celebrates openness but there is no place for vulgarity in Chull. Instead it wishes to inculcate the importance of safe sex amongst the youth through its quirky interiors. Many among today’s Indian youth are educated, aware and modern in their outlook, which make them open to having a conversation on any topic that is still otherwise considered a taboo in our society. With Chull, we want to create that comfort zone, that much needed space, where one can freely converse on taboo topics, over some great food and drinks. Undoubtedly it is a bold step, but at the same time we felt that we, as a society needed to create such a space,” offered Shubham.

Erotic Ambience

This story is from the June - July 2018 edition of Food & Beverage Business Review.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

This story is from the June - July 2018 edition of Food & Beverage Business Review.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

MORE STORIES FROM FOOD & BEVERAGE BUSINESS REVIEWView All
Enhancing the Appeal
Food & Beverage Business Review

Enhancing the Appeal

It is being widely believed that people eat with their eyes first. Unlike most popular notions, this actually may be true! We know for sure that if a dish is not appealing to eyes, in many cases it would not induce us to partake that dish. This makes food plating and presentation a crucial aspect of the food service industry, especially in this age of increasing numbers of discerning consumers in the industry.

time-read
6 mins  |
December - January 2024
Future of Dining
Food & Beverage Business Review

Future of Dining

In an era dominated by technology, cutting-edge innovations are often perceived as exclusive luxuries.

time-read
3 mins  |
December - January 2024
Gracing Dining Service
Food & Beverage Business Review

Gracing Dining Service

Cutlery is an inseparable part of food service and going for a simple and sober set up is the best way of going about it, in sync with the existing trend.

time-read
3 mins  |
December - January 2024
Growing Veganism
Food & Beverage Business Review

Growing Veganism

In 1970 after the white revolution in India, dairy became the integral part of Indian cuisine. Indians consumes milk in various forms like milk, paneer, curd, buttermilk, butter, ghee, processed cheese, milk powder etc.

time-read
4 mins  |
December - January 2024
The Fruit as Vegetable
Food & Beverage Business Review

The Fruit as Vegetable

There is some long-standing confusion regarding classifying tomato as a fruit or a vegetable. Tomato is commonly treated in culinary terms as a vegetable, but botanically it is a fruit.

time-read
7 mins  |
December - January 2024
Winter Menu Trends
Food & Beverage Business Review

Winter Menu Trends

The current winter food trends are characterized by a blend of innovation, health consciousness, global influence, and environmental responsibility.

time-read
6 mins  |
December - January 2024
The Rising QSR Industry
Food & Beverage Business Review

The Rising QSR Industry

The Quick Service Restaurant (QSR) industry in the country, and also across the globe, is expanding on a massive scale.

time-read
9 mins  |
December - January 2024
A Drink That Always Regales ...Cocktails
Food & Beverage Business Review

A Drink That Always Regales ...Cocktails

The popularity as well as the craving and desire for cocktails, as compared to other alcoholic drinks, globally, not merely in summer but throughout the year - including winter is undiminishing. Temperatures do not matter.

time-read
10+ mins  |
December - January 2024
Niro - Bangalore's Newest Spot
Food & Beverage Business Review

Niro - Bangalore's Newest Spot

Satiating the ever-growing appetite for vibrant nightlife and memorable experiences, Niro, Bengaluru's newest rooftop bar, unveils an urban rooftop oasis atop the Country Inn and Suites Hotel alongside Nagavara Lake. Boasting a panoramic water view and impeccable service of mouth watering flavours and cocktails, this all-day bar is a much-needed addition to enjoy the city's famed weather within this urban landscape.

time-read
1 min  |
December - January 2024
Hard Rock Cafe Strikes a Chord
Food & Beverage Business Review

Hard Rock Cafe Strikes a Chord

Hard Rock Cafe, the iconic venue which offers a combination of music, entertainment, memorabilia and authenticity is now back in Pune at Amanora Mall, Hadapsar.

time-read
1 min  |
December - January 2024