GE, Target, and Levi’s are finding new energy by learning from startups.
In his new book, Unleashing the Innovators, Jim Stengel, former global marketing officer at Procter & Gamble, studied some 200 “odd couple” partnerships between established companies and tech-focused upstarts. Here’s how the arrangement helped three veteran brands rediscover their vitality.
GE kills its darlings
THE ALLIANCE
To become more nimble in sectors such as energy, health care, and manufacturing, GE created GE Ventures, a four-year-old fund that backs early-stage startups.
THE RESULT
This story is from the September 2017 edition of Fast Company.
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This story is from the September 2017 edition of Fast Company.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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