The World's 50 Most Innovative Companies: Snap
Fast Company|March 2017

For bringing crackle and pop to a new way of seeing the world

Mark Wilson
The World's 50 Most Innovative Companies: Snap

On a late summer evening in Phoenix, a group of Alpha Chi Omega sisters sit in the stands of the Arizona Diamondbacks stadium and take selfies. They capture duck-face snaps with each other, with churros, and with each other with churros. A bored camera operator spots them in the outfield stands, and two middle-aged MLB announcers have a field day, mocking the women’s youthful self-absorption.

“That’s the best one of 300 pictures I’ve taken of myself today!” one commentator cracks.

“Here’s my first bite of the churro!” chirps his coconspirator. “Here’s my second bite of the churro!”

“Peralta knocks it into center! . . . And nobody noticed.”

The clip went viral because, from the perspective of the MLB broadcast crew, the students seemed disconnected from events on the field. But the sorority sisters weren’t living their lives for the TV cameras. They were, in fact, having a great time at the game—via Snapchat.

This story is from the March 2017 edition of Fast Company.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

This story is from the March 2017 edition of Fast Company.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

MORE STORIES FROM FAST COMPANYView All
Orange Crush
Fast Company

Orange Crush

Y Combinator was designed to be a supercondensed version of Silicon Valley. Now that it's at full potency, can it maintain its outsider pose while being the ultimate insiders' network?

time-read
10+ mins  |
March - April 2024
10 TREND
Fast Company

10 TREND

FROM THE MOST INNOVATIVE COMPANIES | PLUS 606 HONOREES FROM ADVERTISING TO VIDEO

time-read
10+ mins  |
March - April 2024
THE WORLD'S 50 MOST INNOVATIVE COMPANIES
Fast Company

THE WORLD'S 50 MOST INNOVATIVE COMPANIES

THE 1920S, WATER WENT INTO A GENERATOR, AND DC POWER CAME OUT. NOW ELECTRONS GO INTO A GENERATOR, AND INTELLIGENCE COMES OUT.\"

time-read
10+ mins  |
March - April 2024
Reimagining the ways we work and meet
Fast Company

Reimagining the ways we work and meet

AS BUSINESS LEADERS RETHINK THEIR REAL ESTATE FOOTPRINT, THEY'RE EMBRACING SMALLER, HIGH-QUALITY, AMENITY-RICH SPACES THAT ARE MORE FOCUSED ON HUMAN CONNECTION.” IN OTHER WORDS, CONVENE.

time-read
2 mins  |
March - April 2024
Hollywood
Fast Company

Hollywood

AI is going to transform Hollywood But it won't be the horror story everyone's afraid of.

time-read
7 mins  |
Winter 2023-2024
Chick-Fil-A's New Testament
Fast Company

Chick-Fil-A's New Testament

Boycotted for years by liberals - and now by conservatives, too - a christian-driven brand is trying to walk the narrow path toward growth. What happens next could be enlightening for businesses everywhere.

time-read
10+ mins  |
Winter 2023-2024
The Office You Want
Fast Company

The Office You Want

Business leaders want workers back. Workers are loath to resume their commutes. We asked five leading design firms to create plans that might make leaving home seem worthwhile.

time-read
8 mins  |
Winter 2023-2024
Fan With a Plan
Fast Company

Fan With a Plan

Fanatics CEO Michael Rubin parlayed a ski shop in suburban Philly into a $31 billion sports apparel juggernaut. Now, he's adding trading cards, gambling, live events, and more.

time-read
10+ mins  |
Winter 2023-2024
The Helpful Hardware Man
Fast Company

The Helpful Hardware Man

Marques Brownlee has rewired the way people shop for gadgets-and how companies sell them. Inside the humble factory with the power to shape the $1 trillion consumer electronics industry.

time-read
10+ mins  |
Winter 2023-2024
PIZZA, ROBOTS, and MONEY
Fast Company

PIZZA, ROBOTS, and MONEY

THE ZESTY TALE OF ONE OF THE BIGGEST FLOPS IN SILICON VALLEY HISTORY

time-read
10+ mins  |
Winter 2023-2024