Put A (Better Ring On It)
Fast Company|September 2017

A search for conflict-free diamonds led one jeweler to rethink the engagement process.

Kim Lightbody
Put A (Better Ring On It)

Last year, Vanessa Stofenmacher wanted to expand her three-year-old direct-to-consumer fine jewelry brand, Vrai & Oro, to include engagement rings. But she couldn’t stand the thought of buying traditionally mined diamonds, which are often unearthed in war-torn countries and sold to fund conflicts. Here’s how she found a stone with no skeletons, and modernized the engagement-ring shopping experience along the way.

1 Romancing the stone

This story is from the September 2017 edition of Fast Company.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

This story is from the September 2017 edition of Fast Company.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

MORE STORIES FROM FAST COMPANYView All
The World's 50 Most Innovative Companies - CAMPUS
Fast Company

The World's 50 Most Innovative Companies - CAMPUS

FOR CREATING A NATIONAL ONLINE COMMUNITY COLLEGE

time-read
2 mins  |
March - April 2024
The World's 50 Most Innovative Companies - SOL DE JANEIRO
Fast Company

The World's 50 Most Innovative Companies - SOL DE JANEIRO

FOR DROPPING NEW FRAGRANCES AT AN INTOXICATING PACE

time-read
1 min  |
March - April 2024
The World's 50 Most Innovative Companies - VANTA
Fast Company

The World's 50 Most Innovative Companies - VANTA

FOR OFFER ING STARTUPS TOOLS TO TRUST BUT VERIFYIN THE AGE OF AI

time-read
2 mins  |
March - April 2024
The World's 50 Most Innovative Companies - PERPLEXITY
Fast Company

The World's 50 Most Innovative Companies - PERPLEXITY

FOR LOCATING THE ANSWER TO THE PERENNIAL PROBLEMS OF WEB SEARCH

time-read
1 min  |
March - April 2024
The World's 50 Most Innovative Companies -  THE POWER BROKER
Fast Company

The World's 50 Most Innovative Companies - THE POWER BROKER

ITS CHIPS SPARKED THE AI REVOLUTION. NOW NVIDIA IS PUTTING THE TECH TO WORK ACROSS INDUSTRIES.

time-read
5 mins  |
March - April 2024
The World's 50 Most Innovative Companies - NATIONAL WOMEN'S SOCCER LEAGUE
Fast Company

The World's 50 Most Innovative Companies - NATIONAL WOMEN'S SOCCER LEAGUE

FOR RESETTING THE VALUE OF WOMEN'S SPORTS

time-read
2 mins  |
March - April 2024
08 FOR WHOM THE BELL TOLLS
Fast Company

08 FOR WHOM THE BELL TOLLS

WITH A NEW CEO BEHIND THE COUNTER. TACO BELL IS FOLLOWING A FRESH STRATEGY FOR GLOBAL CULTURAL DOMINATION. ONE TACO TUESDAY AT A TIME.

time-read
10+ mins  |
March - April 2024
Reimagining the ways we work and meet
Fast Company

Reimagining the ways we work and meet

As business leaders rethink their real estate footprint, they're embracing smaller, high-quality, amenity-rich spaces that are more focused on human connection.” In other words, Convene.

time-read
2 mins  |
March - April 2024
10 Trend
Fast Company

10 Trend

From the Most Innovative Companies | Plus 606 Honorees From Advertising to Video

time-read
10+ mins  |
March - April 2024
The World's 50 Most Innovative Companies
Fast Company

The World's 50 Most Innovative Companies

"The 1920s, water went into a generator, and DC Power came out. Now electrons go into a generator, and intelligence comes out."

time-read
10+ mins  |
March - April 2024