Nike Go FlyEase
Fast Company|October 2021
For many, shoes are a pain to put on. Our footwear requires some dexterity. And that’s more than just an annoyance for people with disabilities, ranging from arthritis to partial paralysis.
By Mark Wilson

Nike’s Go FlyEase is the first sneaker you can slip on without bending over or using your hands at all.

“It’s improving people’s lives,” says Sarah Reinertsen, the former Paralympian and FlyEase Innovation Team manager.

Continue reading your story on the app

Continue reading your story in the magazine

MORE STORIES FROM FAST COMPANYView All

Nike Go FlyEase

For many, shoes are a pain to put on. Our footwear requires some dexterity. And that’s more than just an annoyance for people with disabilities, ranging from arthritis to partial paralysis.

1 min read
Fast Company
October 2021

Hydrogen Takes the Spotlight

SocCalGas [H2] Hydrogen Home is set to revolutionize renewable energy in California

4 mins read
Fast Company
October 2021

Detoxing Twitter

As Twitter’s first Chief Design Officer, Dantley Davis was given a mandate to fight toxicity on the platform and shake up the company’s corporate culture. Both are uphill battles.

10+ mins read
Fast Company
October 2021

Everybody's Talking About Jamie

Halloween Kills isn’t the only project of hers that’s slaying.

7 mins read
Fast Company
October 2021

Jeanne Gang – Building on the Past

Internationally renowned architect Jeanne Gang is transforming neglected old structures into modern marvels.

2 mins read
Fast Company
October 2021

A New Vision

Neuroscientist Sheila Nirenberg’s breakthrough neural code is restoring sight in humans and expanding visual capabilities in computing, but some of her academic peers would like to see more transparency in her data.

10+ mins read
Fast Company
October 2021

Katie Porter - U.S. Representative (D-CA 45th District)

The Most Creative People in Business 2021

10+ mins read
Fast Company
September 2021

The Imitation Game

Retail has always thrived on Target, with its billion-dollar private trends—spotting them, copying them labels, has turned this and capitalizing on them approach into a winning strategy.

10+ mins read
Fast Company
September 2021

Wind of Change

Public companies are struggling to embrace stakeholder capitalism. Can a new breed of activist investor help?

7 mins read
Fast Company
September 2021

The King's Gambit

Chess champion Fabiano Caruana has a winning strategy for keeping his head in the game.

4 mins read
Fast Company
October 2021
RELATED STORIES

EASE OF SHOES

Nike’s Go FlyEase sneakers mark a big step for hands-free, accessible footwear. The underlying technology has more places to go

4 mins read
Bloomberg Businessweek
September 27, 2021

Money, It's Gotta Be the Shoes

Young resellers are wringing profits out of everything from the latest Yeezys to outlet-store leftovers—and turning sneakers into a bona fide asset class

10+ mins read
Bloomberg Businessweek
March 01, 2021

If You Want to Know What Stock Is Set To Skyrocket, There Are Options

WHAT DO NIKE INC., Raven Industries, and Fortinet Inc. have in common? They exemplify the predictive capacities the options market offers: Recent stock price spikes were preceded by certain telltale signs in the options market, according to data compiled by Bloomberg. Use the terminal to generate ideas for enhancing your portfolio and profit from ever-changing option trading trends.

3 mins read
Bloomberg Markets
February - March 2021

March to Washington

Nikema Williams isn’t as well known as Stacey Abrams, but the woman who will fill John Lewis’ seat represents a different—and formidable— kind of power.

8 mins read
Mother Jones
January/February 2021

It's a V. It's a Baa. It's a Swoosh

From the prosaic to the poetic, economists vie to define the shape of the recovery

3 mins read
Bloomberg Businessweek
December 28 - January 04, 2021

sweat suit

YOUR MUSCLES DESERVE BETTER THAN YOUR RATTY OLD WORKOUT GEAR. DECK YOURSELF OUT IN THE RIGHT DUDS AND YOU’LL UPGRADE BOTH YOUR PERFORMANCE AND YOUR STYLE.

1 min read
Popular Science
Winter 2020

Nothing But The Hits – Darien Birks Pivots From Nike

The stylistic, pop illustrations of Darien Birks had us hooked before we even learned of his many influential years as art director at Nike.

7 mins read
JUXTAPOZ
Winter 2021

Can Nike's Anti-Racism Ads Just Do It in Japan?

Its social justice playbook worked in the U.S. but may not translate to a less diverse nation

4 mins read
Bloomberg Businessweek
December 14, 2020

PB Picks: Mother's Day

Give Mom (or yourself ) a spa-like experience at home with Soon Skincare!

2 mins read
Palm Beach Parenting
May 2020

Arts & Crafts

VIRGIL ABLOH did it again, creating yet another masterpiece with Jordan Brand.

2 mins read
Slam
May - June 2020