Making investing accessible for everyone
Fast Company|Summer 2021
APEX IS LEADING A MOVEMENT AIMED AT DEMOCRATIZING PERSONAL FINANCE

It used to be that buying stock shares required a phone call to a broker—and a fat commission paid for every trade. That’s changed in recent years as a flurry of financial services and fintech companies entered the scene offering automated, commission-free investing. But making these high-tech trading platforms work required partnering with innovative companies that embraced the goal of democratizing access to powerful wealth-building tools.

Enter Apex Clearing, an Apex Fintech Solutions company. Founded in 2012, Apex is a fintech platform providing technology solutions to more than 200 companies, from startups to established brands. Its proprietary, customized technology powers some of the biggest names in today’s investing world, including Stash, Webull, SoFi, and Betterment. “Think of us as a fintech for fintech,” says Bill Capuzzi, Apex’s CEO.

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