Moving The Goalposts
Fast Company|Summer 2022
Los Angeles's new professional women's soccer team, Angel City football Club, is changing how women's sports are valued.
By Julia Herbst
Moving The Goalposts

JUST BLOCKS FROM AMAZON STUDIOS IN SANTA MONICA, next to a startup that's developing high-protein, low-carb bagels, is the headquarters of one of L.A.'s buzziest new brands. Inside, it's light and airy, with standard-issue startup touches like exposed pipes and industrial light fixtures, plus a few dogs peeking out from under desks.

But there are a few details that you won't find anywhere else: a plastic-wrapped flat of neon-colored Gatorade near the front entrance and a wall dominated by photos of women-goofy candids of Angel City FC soccer players, their fans, and the new team's mostly female staffers, many of whom are gathered around desks nearby.

The conversations they're having on this February morning are undoubtedly unlike anything being talked about at neighboring offices too. News has just broken that members of the national women's soccer team, which represents the U.S. internationally and won the 2019 World Cup, have agreed to a historic $24 million equal pay settlement with the sport's national governing body, U.S. Soccer Federation. In addition to awarding back pay to current and former players, U.S. Soccer also committed to equalizing compensation between the women's and men's national teams.

It's a big statement for women's sports, says Angel City president and cofounder Julie Uhrman, sitting on a folding chair in a sunlit yard next to her club's office. The women's national team gets more viewers and attention than the men's team, she points out, and it drives fans to purchase more merchandise. “Seeing that finally recognized in pay equity is long overdue.”

This story is from the Summer 2022 edition of Fast Company.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

This story is from the Summer 2022 edition of Fast Company.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

MORE STORIES FROM FAST COMPANYView All
Reimagining the ways we work and meet
Fast Company

Reimagining the ways we work and meet

As business leaders rethink their real estate footprint, they're embracing smaller, high-quality, amenity-rich spaces that are more focused on human connection.” In other words, Convene.

time-read
2 mins  |
March - April 2024
10 Trend
Fast Company

10 Trend

From the Most Innovative Companies | Plus 606 Honorees From Advertising to Video

time-read
10+ mins  |
March - April 2024
The World's 50 Most Innovative Companies
Fast Company

The World's 50 Most Innovative Companies

"The 1920s, water went into a generator, and DC Power came out. Now electrons go into a generator, and intelligence comes out."

time-read
10+ mins  |
March - April 2024
Orange Crush
Fast Company

Orange Crush

Y Combinator was designed to be a supercondensed version of Silicon Valley. Now that it's at full potency, can it maintain its outsider pose while being the ultimate insiders' network?

time-read
10+ mins  |
March - April 2024
Hollywood
Fast Company

Hollywood

AI is going to transform Hollywood But it won't be the horror story everyone's afraid of.

time-read
7 mins  |
Winter 2023-2024
Chick-Fil-A's New Testament
Fast Company

Chick-Fil-A's New Testament

Boycotted for years by liberals - and now by conservatives, too - a christian-driven brand is trying to walk the narrow path toward growth. What happens next could be enlightening for businesses everywhere.

time-read
10+ mins  |
Winter 2023-2024
The Office You Want
Fast Company

The Office You Want

Business leaders want workers back. Workers are loath to resume their commutes. We asked five leading design firms to create plans that might make leaving home seem worthwhile.

time-read
8 mins  |
Winter 2023-2024
Fan With a Plan
Fast Company

Fan With a Plan

Fanatics CEO Michael Rubin parlayed a ski shop in suburban Philly into a $31 billion sports apparel juggernaut. Now, he's adding trading cards, gambling, live events, and more.

time-read
10+ mins  |
Winter 2023-2024
The Helpful Hardware Man
Fast Company

The Helpful Hardware Man

Marques Brownlee has rewired the way people shop for gadgets-and how companies sell them. Inside the humble factory with the power to shape the $1 trillion consumer electronics industry.

time-read
10+ mins  |
Winter 2023-2024
PIZZA, ROBOTS, and MONEY
Fast Company

PIZZA, ROBOTS, and MONEY

THE ZESTY TALE OF ONE OF THE BIGGEST FLOPS IN SILICON VALLEY HISTORY

time-read
10+ mins  |
Winter 2023-2024