One of the paradoxes of our high-tech world is the humble cardboard box. Most end their life being dutifully placed in the recycling bin. But savvy mass-market brands (Apple, Target, Beats head phones) have turned the boxes that contain their products into objects of desire and fascination in their own right by investing in package design, thereby reinforcing their brands along the way.
You don’t have to be a corporate behemoth to achieve this effect, however. Case in point: Thelma’s Treats, a bakery that delivers warm, fresh-baked cookies in Des Moines, Iowa. When Dereck Lewis founded the business in 2012, he didn’t have a big marketing budget. So he decided to invest in a memorable packaging experience. “We were brainstorming, and we said, ‘What would be the most logical shape for a box of warm cookies?’ ” Lewis recalls. “And it was obvious: Duh! An oven!”
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PDOGG (KANG HYO-WON)
“WE COMMUNICATE A LOT.”
The Parent Trap
Stranded by the pandemic, working parents are receiving little help from their employers. It’s time for corporate America to find its voice.
N.K.JEMISIN
“I BASICALLY HAD A MIDLIFE CRISIS.”
ROZ BREWER
“I ALWAYS FEEL LIKE IF A BARISTA IS MAKING COFFEE, I SHOULD BE DOING SOMETHING.”
Secrets Of The Most Productive People – Brandy Zadrozny, Reporter, NBC News
“I can report from my backyard with my feet in a baby swimming pool.”
Secrets Of The Most Productive People – Gina McCarthy
President and Ceo, National Resources Defense Council
Secrets Of The Most Productive People – Florian Krammer
“Science is not a job. It’s somewhere between a hobby and a passion.”
Secrets Of The Most Productive People – Bubba Wallace – Nascar Driver
“The more stressed out I am, the better we do on the racetrack .”
Secrets Of The Most Productive People – Jacqueline Guichelaar
“Every individual on the team is important, regardless of what time zone they’re in.”
Daniel Dae Kim – Actor and Producer
“I’ve spent about two and a half months in quarantine .”
Staying Ahead of Change
Yousuf Ali had a successful career in marketing until he failed to embrace new technologies. Now, as a My Eyelab franchisee, embracing forward-thinking capabilities is the key to his success.
The RELUCTANT Convert
How the beloved author of the Chronicles of Narnia helped a struggling veteran rediscover his faith
Shannon T. Lewis
A Performance of Many Lifetimes
Heirlooms
Objects in a home, like flatware, vessels and various silver, carry the stories of all of those who used them, and thus, are imbued with their own inherent meanings. Some of these heirlooms may end up in antique shops, while others are passed on to relatives, but all the same, a story is always there.
New Horizons
A new Native American-owned art gallery is set to open near the end of the year in Buffalo, New York, in the middle of the Allentown historic district.
A REMARKABLE COMEBACK FOR A BEAUX ARTS BEAUTY IN ST. LOUIS
Built in 1896, the brick and terra-cotta Beaux Arts mansion needed new systems and repairs. Most remarkable is the addition of period murals and stenciling by the current owner, herself a fi ne artist and accomplished seamstress— who’s worked on the house since its centennial in 1996. Almost everything in the house had survived, or is antique.
Data Missing
Top rookies receive an “incomplete” because of the 60-game season
UB product Lewis promoted to roster
With a need for additional depth at cornerback, the Bills promoted University at Buffalo product Cam Lewis from the practice squad to the active roster on Sept. 17. The 23-year-old initially joined the Bills as an undrafted free agent in 2019 and has worked his way up the depth chart ever since then.
MARIO MOORE
Several Lifetimes in Portraits for Princeton
Survive & Thrive in a Mad World
We're all Mad here