Jina Rabinowitz of Johannesburg started her business earlier this year. “I was a nursery and playschool teacher for many years,” she says. “My middle daughter was diagnosed with type 1 diabetes at the end of 2017, so while I loved teaching, I needed to find something that would give me more flexibility in my working hours. I wanted to do something of my own, and I’ve always adored flowers. I decided to do a floristry course.”
Rabinowitz completed a floristry course at the Dalton & Bloom Floral Academy in Randburg and launched her delivery-based floristry service, @27stems, soon thereafter.
“I called the business 27stems because 27 is my house number. It’s a happy home that l love very much, so 27 seemed like a lucky number. I decided to start small, taking orders in manageable quantities so I can deliver the best possible product. It’s just me for now. But I hope to employ an assistant and a driver in the future. I usually make all my deliveries myself in my car. When I have too many or the customers are far away, I use my faithful go-to courier, Mr 24 Deliveries. They offer a great same-day delivery service,” she says.
IDEAL FOR IMAGES OF FLOWER DISPLAYS
For marketing, she uses Instagram, which is particularly suited to visual displays.
This story is from the November 20, 2020 edition of Farmer's Weekly.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the November 20, 2020 edition of Farmer's Weekly.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
Care of newborn lambs and goat kids
It may be a relatively simple task to successfully get rams to mate and for females to give birth, but the first couple of weeks of the life of a lamb or kid is a crucial period in livestock farming.
Don't ignore ChatGPT for one more day
If you are not using the free artificial intelligence app you’re missing out on assistance from the most potent personal assistant you could ever have.
Afternoon tea at the famous Mount Nelson
Brian Berkman says there’s not much to beat afternoon drinks and snacks served in the gardens at the newly refurbished Mount Nelson.
Starting a small-farm vegetable project: Part 4
Bill Kerr says that increasing the organic and microbe content of your soil is the first step to ensuring healthier crops and greater yields.
Luxurious and powerful workhorse at a great price
The new JAC T9 is certainly great value for money by offering features and driver comforts that compare with brands twice its retail price.
Are there solutions to antibiotic resistance, or are we running out of time to find new antibiotics?
Free State regional sales manager for Alltech, discusses how farmers can mitigate the use of antibiotics in cattle.
Dream stud Merinos
This stud was winning awards and attracting top prices, thanks to a quality sire imported from Australia eight years ago.
Choosing a breed that goes along with your lifestyle
Jarred Hodgson gives farmers advice on choosing the dog breed best suited to them, their families and operations. Although only four specific breeds are highlighted here, other breeds can also be considered.
Wheat production in South Africa
Master’s in Integrated Pest Management candidate at North-West University Zunel van Eeden explores the increasing importance of wheat production and the challenges experienced on the way to harvest time.
Sorghum essential for South Africa
Magda du Toit discusses Grain SA’s focus on sorghum as an important grain crop to cultivate, research and develop further in the country.
