Record-Breaking Bull Sale As Richter Simbras Goes Virtual
Farmer's Weekly|September 11, 2020
Simbra stud farmer Chris Richter set a new record price and averaged R95 000 per bull on offer during his 15th production sale in July. He spoke to Sabrina Dean about how the stud will go forward in the age of digital marketing after the success of its inaugural online auction.
Sabrina Dean
Record-Breaking Bull Sale As Richter Simbras Goes Virtual

When the hammer fell at R370 000 for his Simbra bull Richter Prairie (JHR 16 341), cattle farmer Chris Richter achieved a new national record.

This is the highest price paid for a Simbra bull sold via auction in South Africa to date. Added to this, it happened during an online auction and was the first time Richter was using the virtual platform.

Richter operates his stud and commercial cattle operation from the farm Leeukop in the Bloemfontein district in the Free State. He is supported by his wife Martlie as he continues to build on the legacy left by his father Jan and grandfather Chris.

“I am the fifth generation on this farm and my father and grandfather both spent years developing the cattle in their Simmentaler and Brahman studs.

“They then combined these in 1998 to register Richter Simbras.”

The foundation cattle for the Simbra stud came from well-established Simmentaler and Brahman stud lines with the primary focus to select for hardy, profitable beef cattle, combining the best of both breeds.

The stud hosted its first production sale in 2005, around the time Richter matriculated and left for Stellenbosch University to complete a bachelor’s degree in finance.

Tragedy struck in 2007, however, when Richter’s father lost his battle to cancer, passing away just weeks before the stud would host its third production sale. It fell to Richter to ensure everything went ahead.

This story is from the September 11, 2020 edition of Farmer's Weekly.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

This story is from the September 11, 2020 edition of Farmer's Weekly.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

MORE STORIES FROM FARMER'S WEEKLYView All
R17m donation of tractors, bulls and infrastructure
Farmer's Weekly

R17m donation of tractors, bulls and infrastructure

Small-scale farmers in KwaZulu-Natal have been given an opportunity to grow into sustainable commercial businesses through a holistic integrated programme that will provide mechanisation, infrastructure and sector expertise.

time-read
1 min  |
17 May 2024
Top dairy products revealed
Farmer's Weekly

Top dairy products revealed

Lactalis South Africa has won the South African Dairy Product of the Year Award for six of the past eight years. This year it won with a 10-month-old Gouda made especially for Woolworths.

time-read
1 min  |
17 May 2024
Poor waste management highlighted on Earth Day
Farmer's Weekly

Poor waste management highlighted on Earth Day

Most of South Africa’s waste ends up in dumps, if not strewn across open spaces or littering streams and oceans.

time-read
1 min  |
17 May 2024
Kenya hosts soil health summit
Farmer's Weekly

Kenya hosts soil health summit

The health of African soil was discussed at length by gathering of experts, writes Jeff Kapembwa.

time-read
5 mins  |
17 May 2024
Report shows the impact that heat has on agricultural workers
Farmer's Weekly

Report shows the impact that heat has on agricultural workers

The UN’s International Labour Organisation (ILO) recently released a report showing the impact of climate change on the health of workers.

time-read
1 min  |
17 May 2024
Factors to bear in mind when dipping livestock
Farmer's Weekly

Factors to bear in mind when dipping livestock

It is important to consider the intervals at which you dip livestock in relation to the specific season in which ticks become more or less, writes Shane Brody.

time-read
3 mins  |
17 May 2024
Good outlook for pome fruit
Farmer's Weekly

Good outlook for pome fruit

Varieties of fruit could be the key in growing the pome fruit sector, writes Glenneis Kriel.

time-read
3 mins  |
17 May 2024
Building a sustainable agriculture sector in the Western Cape
Farmer's Weekly

Building a sustainable agriculture sector in the Western Cape

Technology, research, financial mentorship and more will be required, writes Marinda Louw Coetzee.

time-read
2 mins  |
17 May 2024
PwC research shows food crisis impact
Farmer's Weekly

PwC research shows food crisis impact

A new report details how the looming food crisis will affect Africa, writes Jyothi Laldas.

time-read
3 mins  |
17 May 2024
Braaied meat and soft-boiled egg Thai salad
Farmer's Weekly

Braaied meat and soft-boiled egg Thai salad

This salad with maize, peanuts and eggs will turn leftover braai meat into a completely different meal. Recipe and photo: South African Poultry Association.

time-read
1 min  |
17 May 2024