Better prices, greater savings and higher profits are just some of the benefits being reaped.
A family affair
Modderdrift is a family business with farms at De Doorns and Worcester and has been in the Beukes family’s possession for more than 100 years. Brothers Jacques and Eugene are the fourth generation on the farm and are proud to be building on the solid foundation laid by their father, Pieter.
Today, Modderdrift produces, packs, and exports high-quality table grapes. Total production has increased by more than 500% over the past 14 years – from 200 000 cartons of 4,5kg each to more than 1 million cartons, which are exported to countries around the world.
The grapes are cultivated on 200ha; 140ha is located in the Hex River Valley at De Doorns and 60ha at Brandwacht near Worcester. Preparations are being made to plant an additional 40ha at Brandwacht.
Although Jacques, who takes care of marketing, and Eugene, who oversees production, each run a clearly defined aspect of the business, they have sufficient knowledge to cover for one another, should the need arise. This is thanks to one of the most valuable lessons their father taught them, namely that you always climb a ladder from the bottom up.
“We had to start at the bottom and gain knowledge at each level of the business,” says Jacques. “We are now reaping the rewards as we are able to make informed decisions to the benefit of the business as a whole.”
The industry benchmark
Their father also taught them that the business must be in the green, i.e. without production debt, at least once every year.
This story is from the June 2020 edition of FarmBiz.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the June 2020 edition of FarmBiz.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
Hauling In A Full Net: Reaping The Benefits Of Processed Fish
As local and global governments deal with the full impact of the COVID-19 pandemic, producers are now more than ever searching for new options for expanding their businesses. That said, farming and value addition to produce does not have to be limited to landlocked food sources.
Grow Produce Year-round With Tunnels And Greenhouses
Climate change is an inescapable reality and can wreak havoc in open-field production systems that rely on the right weather patterns to produce good yields. For this reason, many producers worldwide have turned to growing crops in tunnels or greenhouses. These production systems offer protection from changing weather patterns, allowing them to grow crops throughout the year.
Saving Soil: Harnessing The Microbiome
We live in unprecedented times.
Summer Grain Production: A Producer's Perspective
The 2020 planting season for producers in the summer rainfall areas is here and most of them are looking forward to the first summer rains so that they can plant their crops. FarmBiz spoke to Jaco Minnaar from the farm Uitsny near Henneman about the new season. Jaco is vice-chairperson of Agri SA and currently serves on the Senwes board.
Electronic Auctions: The New Normal?
The South African livestock industry has suffered a tremendous setback with challenges posed to physical auctions. However, the industry is nothing if not resilient. The first ban on livestock auctions was imposed during the outbreak of foot-and-mouth disease (FMD) in 2019.
Oxygen Types That Damage Crops In Extreme Weather Conditions
Oxygen is best known as a life-giving gas without which life as we know it, would not be possible.
Asia's Maize Imports Likely To Grow
In 2019, the Asian maize market was finally on the rise to reach US$204,4 billion after two years of decline. The total consumption indicated buoyant growth from 2009 to 2019. Its value increased at an average annual rate of 5,1% over the last decade.
Cultivated grazing: Fertiliser is the key to success
Nowadays everything in agriculture has to be done on a larger scale. Cultivated grazing has also become a science, with producers forced to think bigger to get more out of their grazing – all at the most economical cost.
Industry Giants Comment On Special Adjustment Budget
Prof Johan Willemse, an independent agricultural economist, says the supplementary budget delivered by the minister of finance on 24 June was a real shocker. According to him, the government is spending an additional R145 billion on the COVID-19 issue. The real issue, however, is a record budget shortfall due to the economic meltdown, with wrong policy choices and corruption on the cards.
Rethinking The Conversion Process Of Poultry Litter To Biogas
The poultry industry is generally comprised of broiler chicken production, egg production, day-old chick suppliers and other poultry. While micro-enterprise businesses are gaining prominence as a means to address the challenges of job creation, economic growth and equity, the industry has future challenges concerning poultry litter management.
