The local poultry industry
According to Izaak Breitenbach, general manager of the Broiler Organisation of the South African Poultry Association, the poultry industry, which has shown steady growth since 1904, has stagnated for the past decade although consumption has continued to grow. In the last two years, however, it has shrunk by approximately 10%. According to industry role-players, the main reason for this is the imported poultry that flooded the South African economy and displaced South African meat, especially at the lower end.
Izaak explains that the poultry industry is the second largest in agriculture and provides a tremendous opportunity to stimulate economic growth and employment in the formal and informal sector. In addition, according to an independent study, it is also the most transformed agricultural sector.
The sector also plays a key role in the lives of many South Africans. It provides an important, affordable source of protein for millions of households and is a staple on the South African dinner table. It is a pillar of the South African agricultural sector and adds value to the country’s maize and soya industry – it uses 40% of all maize and 90% of all soya bean meal.
The plan in a nutshell
In light of these challenges, Thoko Didiza, the minister of Agriculture, Land Reform and Rural Development, welcomed the signing of the Poultry Sector Master Plan late last year. According to the minister, the plan will provide a framework for a determined effort to grow jobs in the industry through several targets that must be met by 2023.
The plan was developed in close partnership between government and several industry stakeholders such as poultry producers, processors, exporters, importers and organised labour.
The plan seeks to address challenges through a combined strategy that will:
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