You may not realize it, and you may not be prepared for it, but the reality is that a company’s founder is also its first salesperson. And your sales job is the most complicated of all. Yes, of course, you’ll need to sell a product or a service to customers—but you’ll also need to sell your vision to potential partners, employees, and investors, and then you’ll need to sell all those people on the many changes your company will inevitably go through along the way.
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Facing a Hard Choice? Get Out of Your Head
When we look at a decision through someone else’s eyes, change becomes a lot easier to make.
Don't Compete. Differentiate!
Want to scale your business? Stop worrying about the competition, and focus on these three areas instead.
100 Women Of Impact – Eva Longoria
Eva Longoria became famous as an actress, but her real mission was to be the boss—and then give opportunities to women who might never otherwise get them.
Where Change Leads You
The process can be painful, but the goal is profound: Find something new that you’d never want to lose.
The Big Are Getting Bigger
Major acquisitions. Consolidations. Conglomerates. What’s going on in franchising? The answer says a lot about where the industry is heading—and what growth means going forward.
Innovation Comes from Intrapreneurs
Employees say they’re unhappy. Companies are struggling to navigate massive change. The solution to both? It’s creating a culture of intrapreneurship.
Lessons That Are Worth Billions
How did Michael Dell build one of the most valuable technology companies in the world? By being willing to try, fail, and learn.
Mapping the Route to Success
The tourism industry is ready for a comeback, and travel agents are proving their worth like never before.
What Did You Cut?
To stay agile, business owners must often rethink what they truly need. We asked six entrepreneurs: What expenses have you realized your company is better off without?
Making the First Sale
My sales career was almost cut short by my parents.
Down to Their Last Dollar
Businesses fail every day, from world-beaters (like TWA and Lehman Brothers) to sexy high-fliers (DeLorean, Enron) to Steady Eddie, old-school icons (Toys “R” Us, Sears). Sometimes, of course, market conditions simply turn Sisyphean. But often, when that boulder starts to roll backward, a leader’s grit, imagination, resourcefulness, and ability to conjure a little luck can mean the difference between a brave new chapter and, well, Chapter 11. Here, four businesses that went from nearly bust to total gangbusters.
Driving Growth via Customer Connections
Salesforce research found that growing SMBs were more likely to accelerate their technology investments during the pandemic.
5 Strategies for Conveying Preeminence in the Marketplace
Reaching the top of your game isn’t easy, but it’s the most effective path to sales success. Here’s how to get there.
NINTENDO SEES DWINDLING IMPACT FROM PANDEMIC MEGAHIT GAME
Nintendo’s April-June profit declined 13% from the same period the previous year when the hit game “Animal Crossing: New Horizons” dramatically boosted sales.
Hiring Heroes: Why Veterans Make Great Tech Employees
Military veterans come with the soft skills employers value most, and many have backgrounds in technology
Bearing fruit with groundbreaking marketing
Innovation is the driving force behind Avocados From Mexico brand’s market penetration and impressive growth
Invest in These Great Places to Work
These companies do well by their workers, which can translate into gains for investors.
The Parent Trap
Stranded by the pandemic, working parents are receiving little help from their employers. It’s time for corporate America to find its voice.
SALESFORCE TO BUY WORK CHAT SERVICE SLACK FOR $27.7 BILLION
Business software pioneer Salesforce.com is buying work-chatting service Slack for $27.7 billion in a deal aimed at giving the two companies a better shot at competing against longtime industry powerhouse Microsoft.
The future of user experience design starts with AI
Salesforce leans on smart tech to let companies build websites that adapt to their users