1 Focus on the “yes.”
“When we started our business, we discussed our strengths and interests and decided that if we couldn’t resolve an issue, I would have 51 percent ownership over the finances and my cofounder, Christiana [Coop], would have 51 percent ownership over design. But we also agreed to discuss our differences in opinion, and for more than 11 years, we haven’t had to play our ‘ownership card.’ Our default is that if we both can’t get to yes on something, we pass.”
cofounder, Hygge & West
2 Turn to your team.
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