WE KNOW LESS THAN WE THINK
Entrepreneur|Startups Summer 2021
And that’s a good thing! The greatest lesson from the pandemic is this: Possibilities are endless.
JASON FEIFER

We thought we knew best. Meetings had to happen with everyone in one room. Relationships were built on specific experiences. Work demanded certain specifications. Then a global pandemic proved us wrong.

I first realized this in COVID-19’s early days. I have two young boys, and they developed an impressive intuition for whenever a camera or a microphone was on. I’d be making my podcast Build for Tomorrow, or giving a virtual keynote, or interviewing someone by Zoom, and they’d come bursting into the room. I’d try to wave them off, but it was pointless. They’d yell. They’d jump. My 5-year-old beelined toward the camera while making farting noises.

Then I switched strategies. I embraced the chaos. I started including their interruptions in my podcasts. I’d put a child on my lap and keep going with the keynote. If I was in the middle of an interview, I’d pause for some introductions. And that’s when I discovered something: These weren’t interruptions. These were highlights. They were the moments people remembered fondly or emailed me about afterward. My noisy kids had become a professional asset.

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