Pritesh Benjamin may have entered the restaurant business, but he had no interest in working in the kitchen. He was an ER nurse looking for a way to create easy additional income, and he thought he’d found the perfect opportunity by becoming a franchisee of the fast-growing Indian street-food chain Curry Up Now. He opened his doors in Hoboken, N.J., in February 2020…and we all know what happened shortly after. When the pandemic began, Benjamin was suddenly juggling a short-staffed kitchen, safety concerns, cautious consumers, and his own hospital shifts. Every expectation he had was upended—but, he says, he was grateful to have the support he needed, and the experience taught him many valuable lessons about running a business.
You originally saw this business as a simple investment opportunity that wouldn’t require your constant presence at the restaurant. But that’s not what happened.
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ONE RESTAURANT, EIGHT BRANDS
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Entrepreneurs are defined by how they adapt during crises. In this exclusive excerpt from their book Working Backwards, longtime Amazon execs Colin Bryar and Bill Carr reveal how the company dealt with massive disruption…and transformed itself as a result.
The year 2021 may feel uncertain, but set your expectations high anyway. Doing so will become your guiding force.
THE TIME FOR REINVENTION IS NOW
Our world has changed. As people—and as entrepreneurs—we should change, too. Follow these three steps to find new opportunities and capture them with success.
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