1 Target influencers.
“After years designing graphic tees for large retailers, I decided to strike out on my own. I produced a small run of shirts and proposed a trade with local fashion bloggers: If they’d serve as the models for my T-shirt website, I’d provide my professional photography services to their blogs for free. It worked wonders! They’d often post about my brand and recommend me to other bloggers, too.” —DANIELLE NAGEL, founder, Dazey LA
2 Test your concept.
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Staying Ahead of Change
Yousuf Ali had a successful career in marketing until he failed to embrace new technologies. Now, as a My Eyelab franchisee, embracing forward-thinking capabilities is the key to his success.
THE CREATIVE PROCESS STARTS WITH PROCESS
My business barely survived its first few years, and I nearly crumbled under the stress.Then I learned the greatest lesson of my career, which transformed our company into the go-to apron brand for restaurants everywhere: Without process, we are nothing.
Ready For A Big Return
The end of the pandemic is in sight, and many franchises are anticipating an explosion in business. Leaders at four franchises share how their brands are working overtime to prepare for the rush and win back coveted business.
Bethenny Frankel Is a Time-management Machine
She builds multimillion-dollar brands, stars in TV shows, and vigorously defends every moment of her day. The secret? It starts with deciding what matters (and what doesn’t).
Think Like a Disruptor
If you want to shake things up, you must have a mindset that’s different from everyone else’s. Here are three ways to reshape your thinking.
Can Creativity Be Created?
Your team has big ideas. To unlock them, you must first build an environment of support and encouragement.
Managing Mental Illness Can Be a Team Effort
Like so many people—and so many entrepreneurs— my husband and business partner struggles with his mental health. I’m speaking up so others know: With the right understanding, life and business can still be good.
His Worst Five Years Were His Life's Best Gift
What is it like to build a hit business and then lose all control? The founder of Max Brenner: Chocolate by the Bald Man has a lot to say about that.
Creating Trust Where There Was None
Home renovations are full of headaches—but how do you fix an age-old industry woe? Here’s how Jean Brownhill, founder and CEO of Sweeten, built something better.
Build Lasting Partnerships
Finding trustworthy vendors and partners is key to growing your business—but it’s a challenging relationship to perfect. We asked six entrepreneurs to share their best methods.
Cómo usar Pinterest en tu negocio
Ya sea para conectar con los usuarios, aumentar el conocimiento de la marca, crecer o descubrir ideas nuevas que te ayuden a conseguir tus objetivos empresariales, este es el lugar en el que tienes que estar.
eBay puja fuerte por México
Exportar no es una actividad exclusiva de grandes empresarios: eBay desarrolla emprendedores y los premia.
Google Ads: Effective, A Little Frustrating, Businesses Say
For many small business owners, Google is a necessary and successful way to advertise although it can also be expensive and frustrating.
How To Create Killer Buzz Around Your Biz
Nudging your customers to sing your praises is the best advertising you never bought. But be careful: There’s an art to this ask.
Samsung Galaxy Note 10+ Hands-On: A New Model Changes The Game, For Better Or Worse
Samsung has unveiled the Galaxy Note 10 and Galaxy Note 10+, dividing the line between ‘good enough’ and ‘great
Uber Lays Off 400 Employees From Global Marketing Team
Uber is laying off 400 employees in marketing, about a quarter of the marketing team’s global workforce of 1,200 people.
Get To Know: Tera Black
Tera Black is the chief operating officer for the Charlotte Checkers, overseeing the day-to-day business operations and overall marketing strategy.
La Data no es el recurso dorado
“Quisiera olvidarme de la palabra ‘publicidad’, básicamente por una cosa: el trabajo que hoy hacemos en esta industria es mucho más grande que lo que [antes] pudiera significar este concepto”, dice Gordon Bowen, fundador de McGarryBowen. Pero aclara que hay algo que no cambia: la conexión con el consumidor sigue siendo emocional.
EU Fines Google $1.7 Billion For Abusing Online Ads Market
European Union regulators have fined Google 1.49 billion euros ($1.7 billion) for abusing its dominant role in online advertising, the third big antitrust penalty they’ve given the internet giant since 2017.
This Is Your Brain On Marketing
Brands toy with sensors to better understand their customers.