​Imperfect Is Perfect
Entrepreneur|September 2017

HelloFresh thought people wanted beautiful food. They didn’t.

Jason Feifer

In a photo studio in Manhattan this summer, a prop stylist carefully places toys on a platform. It’s meant to be a playful scene, part of a shoot of family-friendly meals for the meal-delivery startup HelloFresh. But the company’s associate graphic designer, May Parsey, notices a problem. “Is there a way to flip some of them upside down?” she says, and points to a collection of toys. There’s a little plastic flamingo, a miniature tuba, and some playing cards, all facing up in a neat arrangement. “Because if a child were playing with these things, some of them would end up upside down.”

Continue reading your story on the app

Continue reading your story in the magazine

MORE STORIES FROM ENTREPRENEURView All

Staying Ahead of Change

Yousuf Ali had a successful career in marketing until he failed to embrace new technologies. Now, as a My Eyelab franchisee, embracing forward-thinking capabilities is the key to his success.

2 mins read
Entrepreneur
April - May 2021

READY FOR A BIG RETURN

The end of the pandemic is in sight, and many franchises are anticipating an explosion in business. Leaders at four franchises share how their brands are working overtime to prepare for the rush and win back coveted business.

10 mins read
Entrepreneur
April - May 2021

His Worst Five Years Were His Life's Best Gift

What is it like to build a hit business and then lose all control? The founder of Max Brenner: Chocolate by the Bald Man has a lot to say about that.

5 mins read
Entrepreneur
April - May 2021

Managing Mental Illness Can Be a Team Effort

Like so many people—and so many entrepreneurs— my husband and business partner struggles with his mental health. I’m speaking up so others know: With the right understanding, life and business can still be good.

2 mins read
Entrepreneur
April - May 2021

THE CREATIVE PROCESS STARTS WITH PROCESS

My business barely survived its first few years, and I nearly crumbled under the stress.Then I learned the greatest lesson of my career, which transformed our company into the go-to apron brand for restaurants everywhere: Without process, we are nothing.

10 mins read
Entrepreneur
April - May 2021

Think Like a Disruptor

If you want to shake things up, you must have a mindset that’s different from everyone else’s. Here are three ways to reshape your thinking.

5 mins read
Entrepreneur
April - May 2021

Bethenny Frankel Is a Time-management Machine

She builds multimillion-dollar brands, stars in TV shows, and vigorously defends every moment of her day. The secret? It starts with deciding what matters (and what doesn’t).

9 mins read
Entrepreneur
April - May 2021

Can Creativity Be Created?

Your team has big ideas. To unlock them, you must first build an environment of support and encouragement.

3 mins read
Entrepreneur
April - May 2021

Creating Trust Where There Was None

Home renovations are full of headaches—but how do you fix an age-old industry woe? Here’s how Jean Brownhill, founder and CEO of Sweeten, built something better.

2 mins read
Entrepreneur
April - May 2021

Build Lasting Partnerships

Finding trustworthy vendors and partners is key to growing your business—but it’s a challenging relationship to perfect. We asked six entrepreneurs to share their best methods.

2 mins read
Entrepreneur
April - May 2021
RELATED STORIES

Wrapper's Delight

Temporarily changing a car’s appearance is becoming a lasting passion among collectors.

3 mins read
Bloomberg Businessweek
April 12, 2021

Private Schools Are Indefensible

The Gulf between how rich kids and poor kids are educated in America is obscene.

10+ mins read
The Atlantic
April 2021

TOO MUCH STUFF? FLOW AND F.L.O.W.

Inspired by Benedictine simplicity, BECKY GARRISON looks for ways to keep her space less cluttered.

6 mins read
Spirituality & Health
Mar/Apr 2021

Enchanted New York

A tale of religion in Manhattan in the 19th and 20th centuries

6 mins read
Reason magazine
April 2021

The Gut Renovation of Ryan Serhant

He was a real-estate striver slinging cheap rentals until ‘Million Dollar Listing’—and a pandemic market—made him the plutocracy’s broker of choice.

10+ mins read
New York magazine
February 15–28, 2021

The Nightmare Share

She posted an ad for a roommate. What’s the worst that could happen?

10+ mins read
New York magazine
February 1-14, 2021

My Favorites of 2020

Thank You for Helping Me Through 2020

2 mins read
True West
January 2021

FEDS: FRAUDSTER DUPED INVESTORS WITH FALSE CLAIMS ABOUT NASA

The founder of a nanotechnology company was arrested Wednesday on fraud charges after authorities said he accepted over $12 million from investors who were told NASA was helping him develop a breathalyzer to detect cancer and narcotics.

2 mins read
Techlife News
December 12, 2020

BARBARA WALTERS, 91, DEMENTIA HEARTBREAK

Beloved TV news icon is tragic prisoner of mind-robbing illness

2 mins read
Globe
December 07, 2020

KEEPING faith

She May Be Working With A-Listers On Other Projects, But Alyvia Alyn Lind Always Loves Coming Back To Y&R

8 mins read
Soap Opera Digest
November 30, 2020