The Splurge is our monthly column about an entrepreneur's first gift to themselves— because hard work deserves its rewards. This month: the little car that could.
Most entrepreneurs are concerned first and foremost about making payroll. If they accomplish that, they start to think about making some money themselves. And if they accomplish that, maybe they think about splurging on something they’ve wanted for a long time—an extravagant watch, a second home, a fancy car.
For Steven Sashen, CEO and co-founder of Colorado-based Xero Shoes, it was…a Subaru. “I’d see a car on the road about once a week,” he says. “Every time, I’d think, Wow, that is supercool. What is it?” And every time, it was a Subaru BRZ—known as a snug, affordable little speedster.
Continue reading your story on the app
Continue reading your story in the magazine
Can We Build With Garbage?
That’s the big, eco-friendly idea behind ByFusion, which turns plastic waste into construction material.
What's It Like Working a FOUR-DAY WORKWEEK?
It's inspiring, say three leaders whose companies are doing it. But that doesn't mean it's easy.
Wait! Did Anyone Tell the Customers?
Our biggest fail at my company Calibrate was around communication. But it taught me that trust is the only foundation worth building on.
When to Pay for Experts
Lawyers, accountants, web developers, and other experts are important for your businessbut you may be spending too much on them.
Zooey
Deschanel has gotten her share of shade for not blending in. But that's exactly the quality you need to thrive, she says-and she credits it with powering her as a comedic actress, singer, and cofounder of multiple companies.
An Influencer for Every Industry
How can you become a leading voice in your space? Ask five people who did it, and transformed their careers in the process.
WHAT IF A FAST-FOOD RESTAURANT PAID $17 AN HOUR?
Four years ago, a Chick-fil-A operator decided to try. Here's how it turned out.
Are You OK?
Mental health has become a critical conversation, but how can leaders truly walk the walk? Here, six founders share experiences that showed them the way.
Don't Choke
Too often, when the big moment arrives, we overthink and underperform. But a cognitive scientist says the key to countering performance anxiety is reframing our physical sensations.
Need a Good Strategy? Get Emotional!
We often pretend that strategy is cold, hard, and based solely on data. But it's not. And we make better decisions when we embrace that.
EV Meets ORV
With the new Solterra, Subaru brings some off-road cred to the mainstream-EV segment.
LAST SHOT AT LOVE?
2022 SUBARU WRX LIMITED
2022 Subaru WRX
Big shoes to fill.
The Fire Truck
This Toyota HiAce will go just about anywhere— just not quickly
2022 Subaru WRX
A bigger, more powerful fifth-gen WRX.
MAKE YOUR VEHICLE BUG-OUT READY
GET AWAY FROM TROUBLE FASTER WITH THESE SIMPLE TIPS.
SMALL BOAT CRUISE: Tobyhanna Lake by Sunfish
Tobyhanna is a Native American word for “a stream whose banks are fringed with alder.”
AUTOart Honda Civic Type R
A hot hatch with everything but looks
2020 Subaru Outback
First drive
BLACK & BLUE
In an era when WRC success made a real impact on showroom sales, Subaru and Ford launched bruising rally-bred machines that would become performance icons