Does your company deserve press? Many business owners say no. I run a PR agency, and entrepreneurs often tell me they believe their brand is too small, too fresh, or in some way unfit for coverage. But that’s not their real problem—instead, they just don’t know how to sell their expertise. Here are three scenarios that any thought leader or personal brand can use to successfully pitch media.
1 Name what you see.
Have you spotted a trend? Give it a name.
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Facing a Hard Choice? Get Out of Your Head
When we look at a decision through someone else’s eyes, change becomes a lot easier to make.
Don't Compete. Differentiate!
Want to scale your business? Stop worrying about the competition, and focus on these three areas instead.
100 Women Of Impact – Eva Longoria
Eva Longoria became famous as an actress, but her real mission was to be the boss—and then give opportunities to women who might never otherwise get them.
Where Change Leads You
The process can be painful, but the goal is profound: Find something new that you’d never want to lose.
The Big Are Getting Bigger
Major acquisitions. Consolidations. Conglomerates. What’s going on in franchising? The answer says a lot about where the industry is heading—and what growth means going forward.
Innovation Comes from Intrapreneurs
Employees say they’re unhappy. Companies are struggling to navigate massive change. The solution to both? It’s creating a culture of intrapreneurship.
Lessons That Are Worth Billions
How did Michael Dell build one of the most valuable technology companies in the world? By being willing to try, fail, and learn.
Mapping the Route to Success
The tourism industry is ready for a comeback, and travel agents are proving their worth like never before.
What Did You Cut?
To stay agile, business owners must often rethink what they truly need. We asked six entrepreneurs: What expenses have you realized your company is better off without?
Making the First Sale
My sales career was almost cut short by my parents.
Ancient Wisdom On Nature And The Climate Crisis
DR. ASLAM PARVAIZ is a teacher with a passion. Coming from the Islamic tradition, he integrates the wisdom of the Quran with a scientific attitude toward Nature, the environment, and our responsibility as human beings. In November 2020, DR. PARVAIZ was interviewed by ELIZABETH DENLEY and KAMBIZ RAVAN from the Heartfulness Institute.
DOES YOUR LAPTOP FEEL SLUGGISH? - TRY THESE 9 THINGS BEFORE YOU GIVE UP
DON’T DITCH THAT AGING LAPTOP UNTIL YOU TRY THESE SPEED-BOOSTING TRICKS FIRST.
Unpatched Office attack reminds us: Don't click on risky docs
An attacker will have to convince you to click on the document as well as turn off Protected View.
HAS A CYBERSTALKER TAKEN OVER YOUR LIFE? HERE'S HOW TO GET IT BACK
Picture this: You enter your house and find a stranger (or an enemy) sitting at your kitchen table chowing down on your leftover potato salad and reading your mail. You order him out, but before long, he’s back.
A 350-MILE OFFSHORE ISN’T EVERYONE’S IDEA OF RELAXATION, BUT SWEDEN’S GOTLAND RUNT PROVED THE PERFECT TONIC FOR NIKKI HENDERSON
This 2016 Chevy Silverado is a Dream Come True for Hector Marmolejo
DON McLEAN KID LOSES $3M SLICE OF PIE!
Disinherited after trashing angry father
How to replace the cylinder head gasket in a Willys Go Devil flathead engine
When ZZ Top bassist Dusty Hill left us on July 27, he left a legacy like few others. Jamie Blaine pays tribute, and we revisit words of wisdom from Hill himself
WANNABE COWBOYS RIDE THE CONTINENTAL DIVIDE
It was our first visit to the U.S. While indulging in stale airline snacks in cattle class on our way to Texas from South Africa, we had a good laugh about all the contradicting and varied opinions of the U.S. we’d heard.