HOW SMALL COMPANIES CAN GET BIG PR
Entrepreneur|Startups Fall - Winter 2021
Think you’re too small to get press coverage? You’re just not selling yourself properly
NATASHA ZO

Does your company deserve press? Many business owners say no. I run a PR agency, and entrepreneurs often tell me they believe their brand is too small, too fresh, or in some way unfit for coverage. But that’s not their real problem—instead, they just don’t know how to sell their expertise. Here are three scenarios that any thought leader or personal brand can use to successfully pitch media.

1 Name what you see.

Have you spotted a trend? Give it a name.

Continue reading your story on the app

Continue reading your story in the magazine

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