Getting More from Less
Entrepreneur|December 2020
Everyone has been forced to cut back in some way—but limitations can lead us to even greater growth. We asked six entrepreneurs: What unexpected benefits have you gotten from change?

1/ Excited fans.

“We used to spend thousands of dollars on social media advertising, but we’ve recently developed a brand ambassador program. We enlisted our loyal and enthusiastic customers to help spread the word about our company in exchange for discounts and swag. This helped cut marketing costs tremendously while allowing our customers to feel a part of the team.”

—KRYSTAL DUHANEY, CEO, Milky Mama

2/ Supplier savings.

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