Great Expectations
Entrepreneur|Startups Summer 2021
The year 2021 may feel uncertain, but set your expectations high anyway. Doing so will become your guiding force.
By Richard Koch

Eighteen classes of schoolchildren were tested for their IQs. The results weren’t shown to students or parents. Instead, their teachers were simply given a list of which ones scored highest, along with these instructions: Do not treat these students differently than the others.

What happened next may have taken place in a classroom, but it can light a path for our own adult careers. Here were the results, originally produced in this study in 1965 but repeated many times over: After eight months, all the students were given another IQ test. Among the children not identified as unusually gifted before, there were no notable changes. But among the students who had scored highly before, four-fifths scored at least 10 IQ points higher the second time. A fifth gained 30 points.

How? Even after being told not to treat these children differently, their teachers had set their expectations high. The teachers unconsciously communicated something to the children about their abilities, and they rose as a result.

Continue reading your story on the app

Continue reading your story in the magazine

MORE STORIES FROM ENTREPRENEURView All

LIVESTREAM SELLING IS HERE!

Amazon, Facebook, Google, and TikTok are getting involved, VCs are investing, and brands are interested in a new retail spin that takes online shopping live. But an upstart company in Alabama is already living what may be the future of retail—and helping 6,000 small retailers see their business soar

10+ mins read
Entrepreneur
July - August 2021

HOW TO BECOME A MASTER AT TALKING TO STRANGERS

Entrepreneurs must become experts at connecting with anyone— and with a few simple strategies, you can. Here’s what happened when I tried them myself.

10+ mins read
Entrepreneur
July - August 2021

If You Can Make It There

The French fast-food sensation O’Tacos is rapidly expanding across Europe, but it failed to find its footing with its first outpost in the U.S. What should its fellow foreign companies know about coming to the U.S.? And how can American partners profit from their unique ideas?

10+ mins read
Entrepreneur
July - August 2021

Made for Times Both Good and Bad

After inaugurating its franchise program in a challenging year, Outer Banks Boil Company is eyeing future success.

3 mins read
Entrepreneur
July - August 2021

How Do I Tell My Story?

Creating content may be easy, but that doesn’t mean you should do it.

3 mins read
Entrepreneur
July - August 2021

How I Saw the Big Picture

Early in my career, I was easily overwhelmed. I overextended myself, and soon my responsibilities and commitments and ambitions piled up into this mass that felt unfathomably large—until, one day, my manager gave me something that is still on the bulletin board over my desk 26 years later, even as I’ve now transformed my career: It’s a postcard picture of Earth.

2 mins read
Entrepreneur
July - August 2021

Even Franchises Need Virtual Assistants

When you start building your brand, you may try to do everything yourself. I made that mistake, too. Then I discovered the power of outsourcing.

3 mins read
Entrepreneur
July - August 2021

Why Simplicity Is So Complex

Entrepreneurs should make things easy, for themselves and their customers. So why don’t we?

3 mins read
Entrepreneur
July - August 2021

Be a Constant Learner

Sheila Stanley spent years as a schoolteacher. Now she runs a boating franchise. What do the two have in common? A love of learning.

2 mins read
Entrepreneur
July - August 2021

Kate Hudson – “We're Doing This for a Reason”

Kate Hudson has launched three businesses in very crowded industries but knows what separates her from the competition: It’s not just the products. It’s the mission.

10 mins read
Entrepreneur
July - August 2021