When Conserva Irrigation hired a new PR agency, it got more than just a publicist—it found a passionate pair of franchisees.
Ellie Lamonaca first entered the franchise world as a publicist, whose job was to help a franchise get media attention. But six years into her career, a new client captured her attention in a very different way. It was Conserva Irrigation, a sprinkler-system inspection and services company that helps homeowners and commercial properties cut down on water waste and bills. As a resident of South Florida, Lamonaca immediately understood the value of its business model—and saw opportunity. She texted her husband, Juan, and suggested they become Conserva franchisees, and in April 2017, the newlyweds opened their first territory, in Fort Lauder- dale. They’ve since grown into two territories and are eyeing a third, and they’ve learned the value of investing in a strong team, taking the time to understand an industry, and putting in the hard work.
Ellie, you spent years doing PR for franchises. What about Conserva Irrigation made you want to change careers?
This story is from the March 2019 edition of Entrepreneur.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the March 2019 edition of Entrepreneur.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
Why Small Businesses Can't Afford to Grow
Big companies take a long time to pay their suppliers. Sometimes, so long that the supplier goes out of business. Two entrepreneurs wanted to find out why this system is so broken-and wound up creating a solution.
MY FAVORITE CUSTOMER
For small, independent businesses, loyal patrons are benefactors, protectors, muses, and mascots. They make sure the show goes on. Here, three business owners celebrate an irreplaceable member of their community.
Do You Say 'Yes' Enough?
We don't give ourselves enough credit for trying. So let's start doing it right now.
He Does $10 Million-Plus in Sales
When Jeffrey Bell gave up horse training to buy a Floor Coverings International franchise, he wanted to get out ahead of his new pack. To do that, he had to learn to delegate.
How This Business Rookie Became a Top Seller
After competing in two Olympics, Cammile Adams dove headfirst into her second career - and became SafeSplash Swim School's #1 franchisee. Here's how.
How to Pick the Perfect Franchise For You
There are a lot of great brands out there. But that doesn't mean they're all a great fit.
Serving the Underserved
When Dennis Johnson opened a Pizza Ranch in Minnesota, he hoped to serve the nearby Native American communities in more ways than one.
When Life Is Preparation
Vanesa Ellis was no expert on mosquitoes or lawn care. But as it turns out, something else made her the perfect fit for two home-care franchise brands.
Changing Careers? Consider Franchising.
Here are five reasons why franchise ownership could be the right fit for you.
WRANGLING THE MANY-HEADED MONSTER
For mom-and-pop business owners, just as inflation calms in one area of operations, it rears its head somewhere else. The best way to stay on top of it, experts say, is to stay flexible.