Expert opinions and guidance can help your business soar—but before you invest, be sure you know what you’re looking for.
We’d like to hire a consulting firm to help our business grow, but we’ve been burned in the past. How do we find a good fit?
—BOBBY A., San Diego
WHEN I FIRST started my consulting agency, I took on every client who showed interest in our services. We were new, and I truly believed we could add value anywhere. It was a huge mistake. Early on, we were a catchall branding agency, trying to be everything to everyone. We offered public relations and design services, and we specialized in growth—building an audience, creating social marketing, helping sites convert audience members into customers. We had too many clients to juggle and lacked focus. We ended up with some hits, sure, but we had way too many misses.
Today, we reject more than 90 percent of the folks who knock on our door, and that’s been the best move for our clients and our business. Deeper integration means better results, and better results means better case studies that demonstrate our work and impact. The job of a consultant isn’t to have lots of clients—it’s to add significant value to every single client.
Continue reading your story on the app
Continue reading your story in the magazine
Staying Ahead of Change
Yousuf Ali had a successful career in marketing until he failed to embrace new technologies. Now, as a My Eyelab franchisee, embracing forward-thinking capabilities is the key to his success.
READY FOR A BIG RETURN
The end of the pandemic is in sight, and many franchises are anticipating an explosion in business. Leaders at four franchises share how their brands are working overtime to prepare for the rush and win back coveted business.
Creating Trust Where There Was None
Home renovations are full of headaches—but how do you fix an age-old industry woe? Here’s how Jean Brownhill, founder and CEO of Sweeten, built something better.
His Worst Five Years Were His Life's Best Gift
What is it like to build a hit business and then lose all control? The founder of Max Brenner: Chocolate by the Bald Man has a lot to say about that.
Managing Mental Illness Can Be a Team Effort
Like so many people—and so many entrepreneurs— my husband and business partner struggles with his mental health. I’m speaking up so others know: With the right understanding, life and business can still be good.
THE CREATIVE PROCESS STARTS WITH PROCESS
My business barely survived its first few years, and I nearly crumbled under the stress.Then I learned the greatest lesson of my career, which transformed our company into the go-to apron brand for restaurants everywhere: Without process, we are nothing.
Think Like a Disruptor
If you want to shake things up, you must have a mindset that’s different from everyone else’s. Here are three ways to reshape your thinking.
Can Creativity Be Created?
Your team has big ideas. To unlock them, you must first build an environment of support and encouragement.
Bethenny Frankel Is a Time-management Machine
She builds multimillion-dollar brands, stars in TV shows, and vigorously defends every moment of her day. The secret? It starts with deciding what matters (and what doesn’t).
Build Lasting Partnerships
Finding trustworthy vendors and partners is key to growing your business—but it’s a challenging relationship to perfect. We asked six entrepreneurs to share their best methods.
Marie Kondo Folds Fat Stacks
Decluttering guru Marie Kondo has tapped Americans’ desire to clean up their complicated lives
Businessses will be able to buy Insurance to protect itself from Cyberattacks
IRDAI is likely to ask insurance companies to offer a standard cyber insurance policy to all businesses including MF distribution and advisory business.
10 Most Promising Mumbai Consultants - 2020
Mumbai has been the country’s commercial and financial capital for many years now.
17 Jobs That Didn't Exist 20 Years Ago
Till few years ago, there were fewer jobs that were labeled as ‘creative jobs’. Now there are scores of them! Here is a list of 17 jobs that were not found two decades ago. Check out if you have passion for any of them!