Facing a Hard Choice? Get Out of Your Head
Entrepreneur|October - November 2021
When we look at a decision through someone else’s eyes, change becomes a lot easier to make.
By Jason Feifer

Intel nearly failed in the 1980s, but its survival became a classic success story. The short version goes like this: Intel’s memory chip business was struggling, and its leaders, Andy Grove, and Gordon Moore, felt lost. One day, Grove asked Moore: “If we got kicked out and the board brought in a new CEO, what would we do?” Moore’s response: “Get out of the memory business.” That made their path clear. They laid off more than 7,000 people, shut down plants, pivoted into microprocessors, and saved Intel.

Katy Milkman loves this story because it captures a key strategy for making change. She should know. She’s a professor at the Wharton School of the University of Pennsylvania, and she researches how to change behaviors in positive ways. (She also wrote a book called How to Change.) If someone must make a change in their business or life and they cannot decide what to do, Milkman suggests doing what the Intel guys did: Get out of your head.

Continue reading your story on the app

Continue reading your story in the magazine

MORE STORIES FROM ENTREPRENEURView All

Facing a Hard Choice? Get Out of Your Head

When we look at a decision through someone else’s eyes, change becomes a lot easier to make.

3 mins read
Entrepreneur
October - November 2021

Don't Compete. Differentiate!

Want to scale your business? Stop worrying about the competition, and focus on these three areas instead.

3 mins read
Entrepreneur
October - November 2021

100 Women Of Impact – Eva Longoria

Eva Longoria became famous as an actress, but her real mission was to be the boss—and then give opportunities to women who might never otherwise get them.

10 mins read
Entrepreneur
October - November 2021

Where Change Leads You

The process can be painful, but the goal is profound: Find something new that you’d never want to lose.

3 mins read
Entrepreneur
October - November 2021

The Big Are Getting Bigger

Major acquisitions. Consolidations. Conglomerates. What’s going on in franchising? The answer says a lot about where the industry is heading—and what growth means going forward.

10+ mins read
Entrepreneur
October - November 2021

Innovation Comes from Intrapreneurs

Employees say they’re unhappy. Companies are struggling to navigate massive change. The solution to both? It’s creating a culture of intrapreneurship.

5 mins read
Entrepreneur
October - November 2021

Lessons That Are Worth Billions

How did Michael Dell build one of the most valuable technology companies in the world? By being willing to try, fail, and learn.

5 mins read
Entrepreneur
October - November 2021

Mapping the Route to Success

The tourism industry is ready for a comeback, and travel agents are proving their worth like never before.

2 mins read
Entrepreneur
October - November 2021

What Did You Cut?

To stay agile, business owners must often rethink what they truly need. We asked six entrepreneurs: What expenses have you realized your company is better off without?

2 mins read
Entrepreneur
October - November 2021

Making the First Sale

My sales career was almost cut short by my parents.

2 mins read
Entrepreneur
October - November 2021