Yasmeen Tadia once used an upsidedown box as a makeshift standing desk. But as her company grew—her gourmet cotton candy business, Make Your Life Sweeter, now serves the likes of Facebook, Lyft, and Laura Mercier—she felt it was time to upgrade her Make Your Life Sweeter, . So she bought a desk from the manufacturer Vari, which moves into sitting or standing positions at the touch of a button.
The cost for this new luxury: $650. “But it was totally worth it,” says Tadia. She says she feels physically better every day, and the setup looks a lot nicer than that old box.
Continue reading your story on the app
Continue reading your story in the magazine
LIVESTREAM SELLING IS HERE!
Amazon, Facebook, Google, and TikTok are getting involved, VCs are investing, and brands are interested in a new retail spin that takes online shopping live. But an upstart company in Alabama is already living what may be the future of retail—and helping 6,000 small retailers see their business soar
HOW TO BECOME A MASTER AT TALKING TO STRANGERS
Entrepreneurs must become experts at connecting with anyone— and with a few simple strategies, you can. Here’s what happened when I tried them myself.
If You Can Make It There
The French fast-food sensation O’Tacos is rapidly expanding across Europe, but it failed to find its footing with its first outpost in the U.S. What should its fellow foreign companies know about coming to the U.S.? And how can American partners profit from their unique ideas?
Made for Times Both Good and Bad
After inaugurating its franchise program in a challenging year, Outer Banks Boil Company is eyeing future success.
How Do I Tell My Story?
Creating content may be easy, but that doesn’t mean you should do it.
How I Saw the Big Picture
Early in my career, I was easily overwhelmed. I overextended myself, and soon my responsibilities and commitments and ambitions piled up into this mass that felt unfathomably large—until, one day, my manager gave me something that is still on the bulletin board over my desk 26 years later, even as I’ve now transformed my career: It’s a postcard picture of Earth.
Even Franchises Need Virtual Assistants
When you start building your brand, you may try to do everything yourself. I made that mistake, too. Then I discovered the power of outsourcing.
Why Simplicity Is So Complex
Entrepreneurs should make things easy, for themselves and their customers. So why don’t we?
Be a Constant Learner
Sheila Stanley spent years as a schoolteacher. Now she runs a boating franchise. What do the two have in common? A love of learning.
Kate Hudson – “We're Doing This for a Reason”
Kate Hudson has launched three businesses in very crowded industries but knows what separates her from the competition: It’s not just the products. It’s the mission.