CAN EMAIL BE BETTER?
Entrepreneur|Startups Spring 2021
Email is useful but often unmanageable, which is why a new slate of apps are offering to help. We test the buzziest of them: Superhuman.
JOHN BRANDON

Andrew Wyatt receives 300 to 400 emails per day. Some are from investors and partners of CALA, the digital A fashion branding platform he cofounded. Others are from potential customers. He doesn’t want to miss important notes but can’t spend all day searching for them. “I tried every Gmail hack trying to get to inbox zero,” he says. “No matter what, it was a big mess.”

That’s why Wyatt was willing to spend a whopping $30 per month on a solution: It’s called Superhuman, a new and much-hyped email app that has raised $51 million in funding. And it’s not alone; Superhuman is joined by a crop of new email apps, all vying to be the go-to solution for entrepreneurs with untamed inboxes.

“These new email apps tend to allow for a better blend of capabilities, like social network integration, and can improve individual workflow,” says technology analyst Rob Enderle. “Not all of these are ideal for all people, but this trend suggests you can likely find one better for you.”

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