New customers don’t just walk up and offer you their money.So we asked six entrepreneurs: How do you attract more business?
HAVE FRIENDS WITH BENEFITS
“We form strategic alliances with businesses related to but not directly competing in our space who can refer us customers. If we are not able to send customers in their direction, we figure out a way to be beneficial, whether that be by helping get their kid an internship or donating to causes they care about.”
—Evan Powell, cofounder, Key Transitions, Los Angeles
COVER ALL BASES
“We’ve found that a comprehensive, multichannel marketing strategy is mandatory in today’s fragmented media environment. When we are reaching our customers wherever they are—including TV, radio, Facebook, earned media, Amazon, their email inbox, display ads, YouTube, and search engines— then all channels support each other and increase effectiveness. The sum is truly greater than its parts.”
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Staying Ahead of Change
Yousuf Ali had a successful career in marketing until he failed to embrace new technologies. Now, as a My Eyelab franchisee, embracing forward-thinking capabilities is the key to his success.
THE CREATIVE PROCESS STARTS WITH PROCESS
My business barely survived its first few years, and I nearly crumbled under the stress.Then I learned the greatest lesson of my career, which transformed our company into the go-to apron brand for restaurants everywhere: Without process, we are nothing.
Ready For A Big Return
The end of the pandemic is in sight, and many franchises are anticipating an explosion in business. Leaders at four franchises share how their brands are working overtime to prepare for the rush and win back coveted business.
Bethenny Frankel Is a Time-management Machine
She builds multimillion-dollar brands, stars in TV shows, and vigorously defends every moment of her day. The secret? It starts with deciding what matters (and what doesn’t).
Think Like a Disruptor
If you want to shake things up, you must have a mindset that’s different from everyone else’s. Here are three ways to reshape your thinking.
Can Creativity Be Created?
Your team has big ideas. To unlock them, you must first build an environment of support and encouragement.
Managing Mental Illness Can Be a Team Effort
Like so many people—and so many entrepreneurs— my husband and business partner struggles with his mental health. I’m speaking up so others know: With the right understanding, life and business can still be good.
His Worst Five Years Were His Life's Best Gift
What is it like to build a hit business and then lose all control? The founder of Max Brenner: Chocolate by the Bald Man has a lot to say about that.
Creating Trust Where There Was None
Home renovations are full of headaches—but how do you fix an age-old industry woe? Here’s how Jean Brownhill, founder and CEO of Sweeten, built something better.
Build Lasting Partnerships
Finding trustworthy vendors and partners is key to growing your business—but it’s a challenging relationship to perfect. We asked six entrepreneurs to share their best methods.
BIG TECH STOCKS FLEX MUSCLES AGAIN AFTER A ROUGH WINTER
Big Tech stocks are flexing their enormous strength again, after getting knocked around a bit earlier this year.
Facebook Won't Apologize for Instagram Youth
It’s making a kid-focused version of its photo-sharing app, regardless of what critics say
COME AT ME
When a gossip rag went after Jeff Bezos, he retaliated with the brutal, brilliant efficiency he used to build his business empire. From the new book Amazon Unbound , an untold story of money, sex, and power
Forging a path to carbon transparency
HOW LOGITECH’S LOW-CARBON DESIGN STRATEGY IS TRANSFORMING AN INDUSTRY
Corsair K65 RGB Mini: Hands-on with the 60 percent mechanical gaming keyboard
It’s just so small.
APPLE'S iPHONE PRIVACY CLAMPDOWN ARRIVES AFTER 7-MONTH DELAY
Apple is following through on its pledge to crack down on Facebook and other snoopy apps that secretly shadow people on their iPhones in order to target more advertising at users.
FACEBOOK REPORTS SOARING QUARTERLY AD REVENUE, STOCK JUMPS
Facebook’s stock jumped Wednesday into record territory after the social media giant reported stronger-than-expected results for the first quarter thanks to soaring ad revenue.
Hospice Industry INFLUENCERS
Attending to a person in their hour of death is one of the most honorable and sacred things we can do for one another. Through state-of-the-art technology, education, and a deep devotion to compassionate care Maxwell Healthcare Associates aims to forever change the way we live our final days.
FEED YOUR MIND. FEAST YOUR EYES.
Marshall Uxbridge Voice
A stylish and powerful compact speaker