Capitalizing on the increasing need to address app fatigue among consumers, many conglomerates including Tatas, Reliance, SBI, Bajaj and others like Amazon, Flipkart, Paytm, PhonePe, have been stepping up efforts to launch their own super apps. A super app eliminates the need to download multiple apps for various services. According to reports, Tata Group plans to launch its digital loyalty platform TataNeu during this Indian Premier League (IPL) season, which started on Saturday. TataNeu is a mobile app that offers many services across categories and brands. The app includes BigBasket, in which Tata Digital has acquired a majority stake, retail chain Croma, TataCLiQ, Tata Play and will also reportedly offer flight ticketing with AirAsia, IHCL, which operates Taj hotel, and food service from Starbucks.
Not only Tata Group, but other conglomerates have also set their eyes on winning the super app race. Last year, Gautam Adani announced his undisclosed investment in Cleartrip, which is an online travel aggregator and is part of the Flipkart group. Reports said that the reason behind the move was to build a super app that can offer multiple services. Paytm also has been a strong contender in the race with multiple offerings.
However, though these talks of a super app have been doing the rounds for a long time, India is yet to get its own super app that is in the league of WeChat and Alipay.
Why The Delay
This story is from the Startups April 2022 edition of Entrepreneur magazine.
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This story is from the Startups April 2022 edition of Entrepreneur magazine.
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