Most of the celebrities, though not everyone, smitten by startup frenzy usually either lend their name bringing in star power to the gig, or make passive investment as a stakeholder. However, that is not the case with Kunal Kapoor. Kapoor—the co-founder of Ketto and who starred in the blockbuster film Rang De Basanti alongside Aamir Khan—started the startup eight years back with his friends and has actually rolled up his sleeves and built Ketto from ground up. Ketto is the first donation-based peer-topeer crowdfunding platform in India. Ketto stands for Key to Tomorrow, implying the founders’ mission to create a change in society and connect people to access healthcare and share happiness. Ketto’s vision is ‘healthcare for all’. In a recent conversation, co-founder of Ketto, Varun Sheth said, “We are hiring aggressively pan India during this pandemic as we have seen a huge growth of individuals and NGOs using our platform to raise funds for their causes. We believe with a larger team, the quality of experience and support will go up tremendously.”
This story is from the April 2021 edition of Entrepreneur magazine.
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This story is from the April 2021 edition of Entrepreneur magazine.
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