The future mandate for an insights-driven business
Entrepreneur magazine|December 2021
These two different strategies come together to help companies sustain and grow progress.
SHASHANK DUBEY

As the co-founder of an analytical business, I always look to the data for answers. However, there is more to successful businesses than analytical insights. In my opinion, most companies rely too much on analytical thinking and not enough on design thinking, which is essential for innovation and success.

These two different strategies come together to help companies sustain and grow progress.

Exploration – Seeking innovative ideas and nurturing an idea mindset

Exploitation – Scaling that idea mindset

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