The Power of Never Stopping
Entrepreneur magazine|February 2021
Kara Goldin, founder and CEO of Hint Water, changed the beverage industry and is now trying to change Washington’s approach to clean water. Her formula for success: Be smart, curious, and relentless.
JASON FEIFER

When someone tells Kara Goldin why she can’t do something, she replies in the same way: “What can we do?” After all, something has to be possible! That attitude helped her turn her life around, and it led her to create the popular beverage brand Hint Water. As she writes in her new book, Undaunted: Overcoming Doubts and Doubters, the journey began after she left her job at AOL in 2001 and tried to improve her health. She struggled to kick a diet soda addiction, couldn’t find anything unsweetened in the marketplace that she liked, and set about building a lightly flavored, sugar-free water. Despite many manufacturing and retail challenges, she succeeded—and now, like in this conversation, she urges other entrepreneurs to approach their challenges “undaunted.”

In your book, you write about a hard conversation you had with your husband in Hint Water’s early days. You write, “We had no manufacturing partner. We were running out of inventory. We were burning through money. We had four kids at home, in a house in the most expensive city in the country. What the hell were we doing?” Many entrepreneurs ask themselves that question. What got you through it?

It’s easier to get through that moment when you start to hear from customers. They were writing me from day one, saying, “I’ve lost weight since I’ve started drinking your product. I’ve controlled my type 2 diabetes.” So whenever I faced a super challenging time, or decisions needed to be made about whether or not we were going to move forward, I thought, If we go away tomorrow, then there’s these people out there that actually really love the product. I would literally go back to these emails or remember the phone calls I had with these people.

Many other successful founders have told me similar things, but I’ve always wondered if customer feedback can be a trap. How can you know if you’re on the path toward winning millions of customers—or if you made something that just a few people will love?

Continue reading your story on the app

Continue reading your story in the magazine

MORE STORIES FROM ENTREPRENEUR MAGAZINEView All

THE NAIL ENTREPRENEUR

“I’d like to see at least 100 The Nail Artistry salons operational across different countries around the world.”

5 mins read
Entrepreneur magazine
April 2021

The Asian Champion - CHATRI SITYODTONG, CHAIRMAN & CEO, ONE CHAMPIONSHIP

Chatri Sityodtong is the Founder, Chairman and CEO of ONE Championship, Asia’s largest global sports media property in history with a broadcast to over 2.7 billion potential viewers across 150+ countries around the world. Through the power of media and the magic of storytelling, ONE Championship is on a mission to unleash real-life superheroes, celebrate values, ignite dreams, inspire nations, and change the world. Chatri Sityodtong has an estimated net worth of US$350 million and will be the star of the upcoming edition of The Apprentice where 16 candidates will be vying to be the protege of one of Asia's leading entrepreneurs. Here’s the Thailand sensation on his self-made journey and how he’s redefining the future of martial arts.

7 mins read
Entrepreneur magazine
April 2021

Entrepreneurship Is a Mindset

I cofounded LinkedIn, invest with Greylock Partners, and host the Masters of Scale podcast. Take it from me: Success in entrepreneurship must begin in your head.

4 mins read
Entrepreneur magazine
April 2021

Credit to SMBs Not A Problem DIGITAL and Faster

Basis, achieving a high level of sophistication, compliance and trust from SMBs

7 mins read
Entrepreneur magazine
April 2021

This Brand Is Your Brand. This Brand Is My Brand?

Can you create a product that references, parodies, or uses parts from another brand? Many entrepreneurs are trying…and then getting sued. But the law is far from settled. This is the story of one startup that fought back and might just help change the way brands are built.

10+ mins read
Entrepreneur magazine
April 2021

This Platform is Enabling Peer-to-Peer Donation Seamless

Co-founded by actor Kunal Kapoor and Varun Sheth, Ketto’s motto is healthcare for all.

3 mins read
Entrepreneur magazine
April 2021

Will Startups IPO Be A Game Changer In 2021?

Securing Initial Public Offering (IPO) is the ultimate sought-after capital extension by startups. Successful IPO opens the floodgates for more capital and improvement in the overall startup economy. Despite the tumultuous times faced by the businesses in 2020 due to the COVID-19, the year 2021 saw some of the biggest runaway success listings so far, thanks to the high liquidity and solid investor sentiment.

5 mins read
Entrepreneur magazine
April 2021

Does Angel Funding Look Promising For Startups In 2021 Amid Ongoing Pandemic?

Ever since the world has been stormed by the coronavirus outbreak, economies across the globe have been in turmoil, with massive layoffs, shutting down of the businesses and cost-cutting measures have come into the light.

7 mins read
Entrepreneur magazine
April 2021

Rise of Social Commerce Startups During Pandemic

In recent years, India has witnessed a massive spike in the usage of social commerce platforms like Meesho, Shop101, GlowRoad and Bulbul

7 mins read
Entrepreneur magazine
April 2021

“Execution is Fundamental to Creating Value; Capital Cannot Substitute Speed and Innovation”

Learnability, having a strong organisational foundation, commanding leadership and thorough professionalism births legendary organisations

5 mins read
Entrepreneur magazine
March 2021
RELATED STORIES

PIECE OF SPACEX ROCKET DEBRIS LANDS AT WASHINGTON STATE FARM

A piece of burning rocket debris seen streaking across the Pacific Northwest sky last week crashed on a farm in eastern Washington state, authorities said.

1 min read
Techlife News
Techlife News #493

Cleaned Up Keto

What it is, what it does, and how to make it as healthy as possible.

6 mins read
Better Nutrition
March 2021

Never a quiet time for WFT

The dust never settles around the Washington Football Team.

4 mins read
Warpath
March 2021

Bargains can be valuable additions

Raise your hand if you muttered derisively last offseason when the Washington Football Team signed free-agent tight end Logan Thomas away from the Detroit Lions.

3 mins read
Warpath
March 2021

3 big thoughts

3 big thoughts

4 mins read
Warpath
March 2021

Tiffany Alfonseca

A Not So Subtle Rebellion

10+ mins read
JUXTAPOZ
Spring 2021

Fortress Washington

The barricading of the U.S. Capitol, after years of stepped-up security in D.C., fuels the push for statehood

6 mins read
Bloomberg Businessweek
March 01, 2021

IN SEASON Chickpeas (GARBANZO BEANS)

Chickpeas appear in early recordings in Turkey well over 5000 years ago. India produces the most chickpeas worldwide but they are grown in more than 50 countries. An excellent source of carbohydrates, protein, fiber, B vitamins, and some minerals, they are a nutritious staple of many diets. The name chickpea comes from the Latin word cancer, referring to the plant family of legumes, Fabaceae. It is also known by its popular Spanish-derived name, the garbanzo bean. Kidney beans, black beans, lima beans, and peanuts are other familiar foods found in this legume family.

1 min read
Alternative Medicine
February 2021

Varied Thrush: Making a bold statement

Globally, the thrush family contains 169 viable species; three other thrush species are now extinct.

2 mins read
The Good Life
March 2021

Must-Know Facts About Nutritional Yeast

This vegan-friendly and B vitamin-packed ingredient adds a cheesy flavor to everything, from popcorn to potatoes.

5 mins read
Better Nutrition
February 2021