The Midas Touch
Entrepreneur magazine|May 2021
Whether she’s creating behind-the-runway looks for Alice Temperley, glamming up the Victoria’s Secret Angels, beautifying A-listers such as Amal Clooney on their big day, or getting the likes of Olivia Palermo ready for Fashion Week, there’s not a day when Charlotte Tilbury isn’t working her makeup magic. She is an A-lister in her own right. Amid India enjoying a luxury beauty renaissance, Charlotte Tilbury Beauty, which is worth around £1.2 billion, finally made a home in the country through e-commerce platform Nykaa last November. One of the most in-demand makeup artists in the world, known for creating glowing complexions and natural-looking faces – all with her best-selling products, of course. In an exclusive interview with us, she tells us about her journey into beauty industry, her ultimate makeup tips and beauty secrets – including how she keeps her own skin looking so flawless and how you can use makeup to cheat your way to fuller lips, bigger eyes, and supermodel definition.
Puneet Kapani

My career as a makeup artist began in the early ’90s, working backstage at fashion shows with all of the biggest supermodels, from there I went on to work with the most genius creatives and luxury fashion houses on global campaigns, with celebrities for red carpets and editorial shoots” - Charlotte Tilbury, founder, president and chief creative officer, Charlotte Tilbury Beauty Ltd

When did you realise you wanted to pursue beauty professionally?

“From a young age I was always walking a path towards artistry. I grew up in Ibiza, surrounded by a melting pot of creatives and visionaries who sparked my own creativity – it was so bohemian and magical! The first time I knew I wanted to pursue beauty professionally came when I was 13-years-old. I discovered a tube of mascara and when I applied it, I instantly felt more confident and more empowered. I have very fair eyelashes and wearing mascara completely transformed my eyes! People reacted to me in a very different, positive way! It was mascara that showed me the power of makeup and from that moment I knew I needed to share it with the world and that one day, I would create my own beauty company. Mascara changed my life at 13, and I still get that same feeling of empowerment today when I’m wearing my Pillow Talk Push Up Lashes mascara! My career as a makeup artist began in the early ’90s, working backstage at fashion shows with all of the biggest supermodels, from there I went on to work with the most genius creatives and luxury fashion houses on global campaigns, with celebrities for red carpets and editorial shoots – I feel incredibly lucky to have the most magical career!

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