We are living in a completely different world, one that has been ravaged by the pandemic for more than two years, a world that is technologically more advanced, a world where technology has played a huge part in our lives and we are inclined to use technology for various purposes. The start-up ecosystem has bloomed extremely well during the pandemic. There is a new phenomenon in the market that has made quite an impact in the short period it has existed. Non-fungible tokens or popularly known as NFTs are the talk of the town. NFTs are digital assets being stored on a blockchain. A digital asset means it can be anything ranging from an image to a video or an animation or a single-pixel or even a tweet for that matter. Since the item is non-fungible it means that it is one-of-a-kind. There is only one Mona Lisa. One cannot trade the portrait of the Mona Lisa and get back the same portrait. What he/she will receive will be completely different from the item he/she traded. The same principle is applied to NFTs. The NFT in context is one of its kinds like the first tweet of Twitter or the video by Beeple. The person purchasing the NFT has ownership of the asset. The ownership is marked on a digital ledger called Blockchain. The Blockchain network that is backing the NFT marketplace records the transaction and since it is a public platform, it provides transparency of the sale.
“Digital ownership has brought with it tokenization, enabling brands and creators to offer exclusive & curated services to their communities, which in turn has led to an exponential growth in engagement & monetization,” says Praphul Chandra, CEO, and Founder, KoineArth.
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The Auto Repair And Services' Digital Revolution
Cruising down empty roads on your car is fun only when it is firing on all cylinders and is in tip top shape. And as an Indian car owner, getting your car serviced or bringing it in to the repair shop is probably one of the least enjoyable experience that you may have with your four wheeler for many. It is a recurring, unavoidable kind of expense, but the hassle that many face while getting their rides fix from local mechanics and garage owners makes it even more of an unpleasant experience. Let's say your car gets a minor over-heating issue. On a good weekend, you decide to bring it in to your neighbourhood's mechanic's workshop and narrate your problem thoroughly. The issue starts from there, as the guy with the wrench in his hand starts naming issues with parts that you weren't even aware about and chalks up a bill that disturbs that messes up your monthly budget plan through and through.
Dia Mirza On Her Favourite Books
Actor, producer and UN Environment Goodwill Ambassador, Dia Mirza wears several hats. Being an advocate of the environment, she puts her money where her beliefs are and has invested in sustainable brands like Beco India and Shumee, hence putting into motion the practice of a sustainable lifestyle. The actor who was recently seen in the Netflix series 'Call My Agent: Bollywood' and has an upcoming project called 'Bheed', with director Anubhav Sinha, tells us about her favourite books. Kabir Singh Bhandari
Summer Drinks Quenching FMCG Thirst
After two consecutive washed out seasons, companies such as Parle Agro, Amul, Hamdard Foods are anticipating a hike in demand for summer drinks
‘Sneaking' Into Your Shoe Shelves
BATA CEO GUNJAN SHAH SAYS THE FOOTWEAR COMPANY IS BULLISH ABOUT ITS INNOVATIONS IN CASUAL WEAR AND SNEAKERS
MAKING INDIA 5G-READY
STL (Sterlite Technologies Ltd) is amping up its 5G game and building a lot of radios in both dual and tri band which can be deployed across spectrums: Ankit Agarwal, Managing Director
46 D2C BRAND DISRUPTORS
For the second edition of Entrepreneur's The Makers Co, we recognize 46 DTC brands selected on the basis of qualitative analysis and consideration from industry leaders and Entrepreneur India Editors, who reviewed hundreds of nominations - whose entrepreneurial spirit and actions are helping transform not only their brands but retail, commerce, marketing, supply chain and oftentimes, the industry itself. These new-age startups are building brands and businesses across industries, categories and the globe. Their entrepreneurial spirit aside, what you'll see in the aggregate is an appreciation for brand creation and product love built on the five Cs that are customer, community, commerce, culture and creators. At a time when brand relevance and business growth are of utmost importance, these founders are fighting for brand relevance with an unwavering commitment. Let's hail the next frontier of Direct to Consumer.
Out There
What if the thing you're trying to hide is actually your greatest asset? Walking Dead star (and restaurateur, book publisher, and TV producer) NORMAN REEDUS knows all about that.
D2C 2.0: Digital, phygital, and beyond
Five years ago, Fireside Ventures was set up with the vision of creating iconic digital first brands.
Government's UPI-like digital commerce platform ONDC to break monopolies in e-commerce
To democratise the market structure in e-commerce, the Ministry of Commerce and Industry, along with Department for Promotion of Industry and Internal Trade (DPIIT), under the leadership of Piyush Goyal, Union Minister of Commerce & Industry, have devised the Open Network for Digital Commerce (ONDC).
Secret to Amagi's Success
THE MEDIA SAAS UNICORN HELPS COMPANIES CREATE, DISTRIBUTE AND MONETIZE STREAMED CONTENT
