As they say scarcity sells, Indian startups realized the dearth of craft beer and the domination of regular Indian and international brands in the market. The hustle started on craft beverages and as beer struggles to reclaim its former glory, start-ups are turning to newer crafts to disrupt your pint. Last year in our year opening issue, we predicted consumer brands to become the biggest trend for 2019 and here we are bringing forward not just upcoming trends for 2020 but also showcasing start-ups which are brewing disruption one sip at a time. The India Beer Market Outlook 2023 report states that the Indian beer market is expected to grow at a CAGR of more than 6 per cent during 2018-23. In this period, the report states, consumers will shift from standard to premium brands, spurring the launch of niche beer brands. The craft movement in India is still in its infant stage but is expected to grow a few times over in the next five years and occupy 10-12 per cent of the overall market (US craft market is 12.5 per cent in volume and about 25 per cent in revenue of the overall beer market). Can craft beer take over the big daddies of the beer market? Entrepreneur India delves deep into the spirit.
CRAFT BEER CHRONICLES
This story is from the January 2020 edition of Entrepreneur magazine.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the January 2020 edition of Entrepreneur magazine.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
Looming Crisis: What Indian Aviation Industry Needs To Do Differently
Currently, Canceled Flights, Dissatisfied Frequent Flyers And Reprimands From The Regulators Have Become The Norm For Indian Airlines Such As Vistara, Air India, Indigo. To Navigate These Challenges, What Does The Sector Need To Do Better?
Why Small Businesses Can't Afford To Grow
Big companies take a long time to pay their suppliers. Sometimes, so long that the supplier goes out of business. Two entrepreneurs wanted to find out why this system is so broken-and wound up creating a solution.
Will India achieve 40GW Rooftop Solar Capacity by 2026?
ACCELERATING THE ADOPTION OF ROOFTOP SOLAR INSTALLATIONS IS CRUCIAL FOR ACHIEVING INDIA’S RENEWABLE ENERGY TARGETS BUT DESPITE VARIOUS SUBSIDIES AND MEASURES BY GOVERNMENT, THE COUNTRY MISSED ITS 2022 TARGET.
FUELLING INDIA'S SILICON VALLEY ASPIRATIONS
It took 40-plus years for the US and over 25 years for Taiwan to establish their Silicon Valley.
'UP' FOR A DRINK THIS SUMMER?
LAST YEAR THE DEMAND WAS DISRUPTED DUE TO PREPONED MONSOONS. THIS YEAR'S FORECAST IS FOR A BLAZING SUMMER. FMCG COMPANIES SUCH AS DABUR, PARLE AGRO, CAVIN KARE, GODREJ JERSEY & HAMDARD LABORATORIES GEAR UP TO MEET DEMANDS AND HOPE TO MAINTAIN THEIR PRICING AMIDST A WAITAND WATCH APPROACH
THIRSTY CITIES | HOW COLLABORATIVE EFFORTS CONTRIBUTE TO WATER CONSERVATION
WATER STORAGE IN THE MAJOR RESERVOIRS AND RIVER BASINS IN THE COUNTRY HAS DROPPED LESS THAN THE AVERAGE STORAGE RECORDED IN A DECADE FOR THE CORRESPONDING PERIOD.
ACHARYA PRASHANT THE PRACTICAL TEACHER
Prashant Tripathi, now known as Acharya Prashant, has shot up as a unique wisdom teacher.
SYNTHETIC SPARKLES
How startups are banking on the customer base shifting to more affordable and sustainable diamond options
Corporate Journeys Reimagined 2024 and Beyond
A SIGNIFICANT NUMBER OF EUROPEAN AND US COMPANIES PLAN TO DECREASE TRAVEL PER EMPLOYEE BY OVER 20% TO ACHIEVE THEIR 2030 SUSTAINABILITY GOALS.
India Inc. Charges Towards Sustainable Change With EV Push
INDIA'S EV SECTOR IS POISED TO SKYROCKET TO AN ESTIMATE OF $113.99 BILLION BY 2029.