The Asian Champion - CHATRI SITYODTONG, CHAIRMAN & CEO, ONE CHAMPIONSHIP
Entrepreneur magazine|April 2021
Chatri Sityodtong is the Founder, Chairman and CEO of ONE Championship, Asia’s largest global sports media property in history with a broadcast to over 2.7 billion potential viewers across 150+ countries around the world. Through the power of media and the magic of storytelling, ONE Championship is on a mission to unleash real-life superheroes, celebrate values, ignite dreams, inspire nations, and change the world. Chatri Sityodtong has an estimated net worth of US$350 million and will be the star of the upcoming edition of The Apprentice where 16 candidates will be vying to be the protege of one of Asia's leading entrepreneurs. Here’s the Thailand sensation on his self-made journey and how he’s redefining the future of martial arts.

With 'Apprentice' you seem to be raising a 'scion' to your throne. What message would you want to give to 'wantrepreneurs' from India?

I believe there are 5 key traits - merely prerequisites in the world of entrepreneurship. First, integrity. A great entrepreneur knows how to build an enterprise with integrity as its core.

Second, law of attraction and that means the uncanny ability to identify, attract, and retain people and institutions who can accelerate success along multiple fronts. It means inspiring employees, customers, investors, partners, vendors, and everyone else necessary to join the mission and help the fruition of a vision.

Third is Culture - You cannot have extraordinary performance without a company/team culture that inspires greatness and unity.

Execution, in that a world-class entrepreneur is at ease with making major decisions without perfect information. True leaders must be fearless in striving to do the right thing for the people they serve, even if they may be misunderstood or ridiculed. Lastly, adaptability because like Charles Darwin said, it is the one that adapts most efficiently to the changing environment that survives. As entrepreneurs, one should listen, learn, absorb, adapt, and evolve every day. In the business world, humility is the key to learning. There are a multitude of other factors that are required such as grit, emotional intelligence, intellectual horsepower, common sense, leadership, street hustle. Ultimately, entrepreneurship is about changing the world. And it requires everything and more to do so.

You've had an inspirational journey so far? What is your secret mantra to success and who has been your role model?

I’ve been doing martial arts my entire life; I’ve been doing muay thai ever since I was a child. My teacher, whose name is Kru Yodtong Senanan, was the founder of the Sityodtong Camp, one of the most successful muay thai camps in Thailand. He taught me many life lessons and one of them was, you know, if you go into the ring to fight, it doesn't matter whether you lose or win - I mean, of course you try to win - but the most important thing is giving 100 per cent heart. That means that if you’ve done your best, and you really gave everything you had, then you’ve done your duty.

I always keep those thoughts in my mind and obviously I had a lot of inspirational role models that I looked up to, like Nelson Mandela or Muhammad Ali. You know, a lot of people like that. During my tough times, I looked at their lives and I was like, ‘Damn, my life is nowhere near as tough as that.’ That gave me inspiration to go on.

How has the ONE Championship journey been in India?

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