However, post the independence, artisans have been vanishing gradually. Nope, they are not sucked by the aliens, but are finding an alternative livelihood in various pockets of nearby towns/cities. Low income rate, absence of market place, and lack of raw material have only made the matters worse. As per the Development Commissioner Handicrafts (DCH) at present only 7 million of handicrafts artisans earn their livelihood through handicraft, a significant drop for the second largest employment generator after agriculture.
Online Is The Key?
Government along with various private and social sector initiatives have tried to address worries of skilled artists in India, trying to convince them not to quit the traditional profession, promising them raw materials, training and even at times offering them incentives. But has it helped them? The answer would be no. According to a report by the UN, over the past 30 years, the number of artisans in the country have dropped by 30 per cent, strongly suggesting the dire need to re-invest in artisans to safeguard culture, history and an important source of livelihood.
This story is from the June 2021 edition of Entrepreneur magazine.
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This story is from the June 2021 edition of Entrepreneur magazine.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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