THE NAIL ENTREPRENEUR
Entrepreneur magazine|April 2021
“I’d like to see at least 100 The Nail Artistry salons operational across different countries around the world.”

From growing up in Dubai to making it big in India, Dr. Leena S. is grateful for whatever she has achieved but definitely not content. She always believed that her destiny awaited her back in India as her passion for nail art developed here. A good manicure and pedicure routine was the secret ingredient to her no-stress persona which eventually became a viable business idea. An idea which bore fruits and earned her respect and recognition. Dr. Leena S. aspired for the dental profession to help people but upon the realization that people might suffer from dental ailment only once or twice in a year, she transitioned from being a dentist to being an entrepreneur which eventually led her to establish ‘The Nail Artistry’. She always wanted to turn the therapeutic abilities of manicure and pedicure into a viable business. Her zeal to help everyone and pamper them so that they feel relaxed and good about themselves is what inspired her to set up her first “The Nail Artistry” salon in Kochi, Kerala. She also owns and manages an online news portal that aims to fight misinformation and offer unbiased and facts-based national news stories. Dr. Leena S. is also a successful producer whose first Malayalam web series is currently enthralling audiences.

HUMBLE BEGINNINGS

According to Dr. Leena S, every new idea is met with skepticism and every entrepreneur has to prove that it has merit. Even though, she had friends everywhere, she wanted to start in her hometown where no one knew much about nail spa and where the brand and the quality of services she provided spoke about what feat a focused brand can achieve. This high-risk high reward approach ended up giving her recognition and respect within the industry as the people in Kochi loved what ‘The Nail Artistry’ offered. She believes that the word-of-mouth by her patrons gave the business a real boost which now is bigger than ever and is expanding further.

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