Opportunities Are Big But It Depends On the Businesses: MOHANDAS PAI
Entrepreneur magazine|February 2021
The chairman of Aarin Capital believes many startups make the mistake of focusing on their own point of view rather than user's ease
Digitalisation has taken the startup world by storm. Companies have witnessed boom due to digital processes, enriching consumer experience. Especially, cloud architecture has gained significant impetus. Digital companies that maintained pace with customers and new age stood rock solid during the lockdown. E-commerce witnessed major growth during lockdown. Other industries that suffered due to lockdown stood up by interacting well within themselves. Companies that enabled a digital contact between their distribution and supply chains were able to catch up quickly compared with the ones which did not. Support systems such as HR and finance could prosper due to the digital backend they had. Cybersecurity let the process hold integrity and protection. Digital evolution provided access to medical consultation to customers and businesses.

CONSUMER BEHAVIOUR

Consumers chose to stick to digital modes of distribution of goods and services. Dealers provided doorstep and cashless deliveries to the consumers that enabled a smooth distribution chain. Back office functions shifted to work from home. Although, not a 100 per cent work from home can happen yet, it is poised to be the new normal. A better work environment at home is essential for work from home. Travel time and costs are no longer the hurdles for employees. The productive time has increased and for the same reason CEOs push for a much more digital company than before. “Each user has different sophistication and levels of ease of use,” says Mohandas Pai, chairman, Aarin Capital. Many startups make the mistake of focusing on their own point of view towards the company. But what should matter the most is the user's ease of using the business.

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