WE ARE HERE TO TAKE YOU ON A QUICK RIDE THROUGH THE REIGNING QUICK COMMERCE CHANNELS:
BLINKIT
Blinkit, formerly known as Grofers, was founded in 2014 by Albinder Dhindsa, Saurabh Kumar, as a hyperlocal express grocery delivery service.
Claim: The startup promises to deliver anything—from a chilled coke and snacks for a party to a phone charger or even a safety pin—all within 10 minutes.
Funding: The platform has raised a total funding of $630 million so far.
Grofers started building the supply chain technology including big box warehouses and moved to a scheduled delivery model around the end of 2016. The business grew almost eight times over this period of time. Once we had built a good technological backbone, we took on the challenge of enhancing the customer experience from a convenience perspective by providing them express deliveries. This started out as a pilot in Gurgaon towards the second half of 2020. This gave us the belief and confidence to raise the bar even further and become the 10 minute delivery service pan India by the middle of 2021. We evolved ourselves to Blinkit as we know it today. As of now we now operate through approximately 500 dark stores,” said a spokesperson from Blinkit.
SWIGGY INSTAMART
Swiggy was founded in August 2014 by Sriharsha Majety, Nandan Reddy and Rahul Jaimini; its extended arm Swiggy Instamart was launched in August 2020.
This story is from the March 2022 edition of Entrepreneur magazine.
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This story is from the March 2022 edition of Entrepreneur magazine.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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