Has ‘Blogger' become a Dirty Word?
Entrepreneur magazine|January 2021
The fashion world despite its glitz, buzz and Instagram potential, it’s nothing but just a multibillion global enterprise of making and selling clothes with simple business goals. We dig deeper to unravel this chaotic world and understand the drama.
Puneet Kapani

To an outsider, the fashion world may seem like the most fabulous party on earth, however this is only because of all the fuss that is created around fashion shows. Everything looks impeccable and flawless on the outside because that is how it is portrayed to us. There seems to be a serious clash in the way media represents the fashion industry and what it actually is. With the fashion industry’s ever-accelerating speed and with more and more people showing keen interest in fashion, social media and apps like Instagram and Snapchat have become more popular than ever. Social media is like life and life is chaotic, some days it’s the end of the world and some days it’s just another Monday. The fashion industry, however, has embraced this chaos and learnt to make it work for them. After all, it’s the only way they can reach the masses.

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